The Programming Insider: Wednesday 7/20/11

NBC wins night

In Today's Issue


Prime-Time Metered Market Tuesday Ratings:

NBC Leads; Respectable Sampling for It’s Worth What?

National Ratings in Prime Time:

Week of July 11, 2011

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Not Dancing With This Star



NBC Leads; Respectable Sampling for It’s Worth What?

Tuesday 7/19/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

Household Rating/Share

NBC: 6.4/11, CBS: 5.1/ 9, Fox: 3.9/ 7, ABC: 2.7/ 5, CW: 0.5/ 1

Note: Comparisons to the year-ago period are not available today.

Yesterday’s Winners:

America’s Got Talent (NBC)

Expected to Dominate Among Adults 18-49:

Hell’s Kitchen (Fox)

Yesterday’s Losers (excluding repeats):

101 Ways to Leave a Game Show (ABC), Combat Hospital (ABC)

Ratings Breakdown:

Led by America’s Got Talent, there is no stopping NBC from winning Tuesday. NBC’s metered market advantage over second-place CBS was 25 percent. Third overall was Fox, followed by ABC and lowly The CW. Last night’s repeat count was a below-average 31 percent.

In series-premiere news, NBC game show It’s Worth What?, hosted by comedian Cedric the Entertainer, kicked off second in the 8 p.m. hour, with a 4.1 rating/7 share in the overnights. First was a repeat of CBS’ NCIS (6.4/11), with Hell’s Kitchen on Fox third with a 4.1/ 7, followed by Wipeout on ABC (3.2/ 5), and a repeat of 90210 on The CW on its new night and time (0.5/ 1). Pending results among adults 18-49 should result in a first-place time-period finish for Hell’s Kitchen, with Wipeout and It’s Worth What? competing for second. Visit for the results.

At 9 p.m., the first-hour of America’s Got Talent on NBC finished well above the competition, with a 7.5/12 in the overnights. Next was a repeat of NCIS: Los Angeles on CBS (5.0/ 8), followed by Masterchef on Fox (3.8/ 6), which is benefiting out of Hell’s Kitchen, 101 Ways to Leave a Game Show on ABC (2.6/ 4), and a repeat of returnee Shedding for the Wedding on The CW (0.4/ 1).  

At 10 p.m., the second half of America’s Got Talent on NBC beat the competition combined with a 7.7/13. Overall, America’s Got Talent averaged a 7.6/13 from 9-11 p.m., with the half-hour breakdown as follows:

America’s Got Talent (NBC)

9:00 p.m.: 7.4/12 (#1)

9:30 p.m.: 7.6/12 (#1)

10:00 p.m.: 7.8/13 (#1)

10:30 p.m.: 7.5/13 (#1)

Also in the hour was a Tuesday edition of 48 Hours Mystery on CBS (4.0/ 7) and Canadian drama Combat Hospital on ABC (2.5/ 4).

Source: Nielsen Media Research data (R = repeat)



Week of July 11, 2011

It was another week of shared leadership, with CBS first in households and total viewers, and the home of the 2011 Major League Baseball All-Star Game, Fox, No. 1 in the three key demos: adults 18-49, adults 25-54, and adults 18-34. The All-Star Game on Tuesday finished third overall in total viewers (out of 97 entries) with 10.97 million viewers, and second among adults 18-49, with a 3.1 rating/10 share in the demo.