The Programming Insider: Wednesday 7/13/11

In Today's Issue:

Prime-Time Metered Market Tuesday Ratings:

2011 All-Star Baseball Game Leads Fox to Victory

National Ratings in Prime Time:

Week of July 4, 2011

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Remembering Sherwood Schwartz



2011 All-Star Baseball Game Leads Fox to Victory

Tuesday 7/12/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on live data only. All times are ET/PT.

Household Rating/Share

Fox: 7.5/13, NBC: 7.1/12, CBS: 4.9/ 8, ABC: 2.9/ 5, CW: 0.5/ 1

Percent Change From the Year-Ago Evening (Tuesday 7/13/10):

NBC: +18, CBS: – 4, Fox: -11, ABC: -15, CW: -17

Yesterday’s Winners:

2011 All-Star Baseball Game (Fox), America’s Got Talent (NBC)

Yesterday’s Losers (excluding repeats):

Combat Hospital (ABC)

Ratings Breakdown:

The 2011 All-Star Baseball Game led Fox to overnight Tuesday victory, with an estimated 8.1 rating/13 share from 8:30-11 p.m.  Keep in mind that results for any live sporting event are approximate.  Comparably, this dipped by 11 percent from the year-ago overnight performance (9.1/15 on July 13, 2010). Here is the half-hour breakdown:

2011 All-Star Baseball Game

8:30 p.m.: 7.4/13 (#1)

9:00 p.m.: 8.1/13 (#1t)

9:30 p.m.: 8.5/14 (#1)

10:00 p.m.: 8.5/14 (#1)

10:30 p.m.: 7.9/13 (#2)

Earlier in the evening on Fox was the half-hour pregame at a dominant 6.0/11 in the overnights at 8 p.m.

Over at NBC, which trailed Fox by 0.4 rating points, a night of summer sensation America’s Got Talent began with an encore telecast from 8-9 p.m. (#3: 4.8/ 9), followed by the next two-hour installment at a hefty 8.2/13 from 9-11 p.m.  Comparably, that 8.2/13 ran neck and neck with the All-Star Baseball Game, with the half-hour breakdown as follows:

America’s Got Talent (NBC)

9:00 p.m.: 8.1/13 (#1t)

9:30 p.m.: 8.3/13 (#2)

10:00 p.m.: 8.4/14 (#2)

10:30 p.m.: 8.2/14 (#1)

Results for the two among adults 18-49 should be a race to the finish line as well.

Elsewhere, CBS aired repeats of NCIS (#2: 5.7/10) and spinoff NCIS: Los Angeles (#3: 4.9/ 8) from 8-10 p.m., followed by the Tuesday 10 p.m. summer telecast of 48 Hours at a third-place 4.2/ 7.  ABC populated the evening with a repeat of Wipeout (#4: 3.3/ 6) and original telecasts of recent summer entries 101 Ways to Leave a Game Show (#4: 2.9/ 5) and Canadian drama Combat Hospital (#4: 2.6/ 4).  And The CW aired encore telecasts of One Tree Hill (#5: 0.5/ 1), which returns in midseason, and cancelled Hellcats (#5: 0.5/ 1). While a 2.9 in the overnights is nothing spectacular for 101 Ways to Leave a Game Show, a 2.7 last week translated into a respectable 1.9 rating among adults 18-49. Lead-out Combat Hospital skews much older.

Source: Nielsen Media Research data (R = repeat)



Week of July 4, 2011

It was a holiday week of split leadership, with CBS first in households and total viewers and NBC No. 1 in the three key demos—adults 18-49, adults 25-54, and adults 18-34.  NBC’s demographic dominance stems from the success of summer favorite America’s Got Talent.  But the standout program of the week was the ABC News special, Primetime With Diane Sawyer—Jaycee Dugard: In Her Own Words at 15.07 million viewers (#2 overall) and a 3.8 rating/10 share among adults 18-49 (#2) in the Sunday 9-11 p.m. block. Comparably, this was television’s most-watched summer newsmagazine telecast since June 20, 2004, and ABC’s biggest audience in the two-hour time period with nonsports programming since Aug. 27, 2000.