The Programming Insider: Tuesday 6/28/11

ABC Opens Week on Dominant Note

In Today's Issue

Prime-Time Metered Market Monday Ratings:

Another Opening Week Victory for ABC

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Florida’s Kin



Another Opening Week Victory for ABC

Monday 6/27/11

Household Rating/Share

ABC: 5.4/ 9, NBC: 3.9/ 6, CBS: 3.7/ 6, Fox: 2.9/ 5, CW: 0.4/ 1

Note: The year-to-year overnight comparisons are not available today.

Yesterday’s Winners:

The Bachelorette (ABC)

Yesterday’s Losers (excluding repeats):

Law & Order: Criminal Intent (NBC)

Ratings Breakdown:

It was another winning Monday for ABC, which bested No. 2 NBC by 38 percent in the overnights. Third overall was CBS, followed by Fox and The CW.

The Bachelorette on ABC took top-rated honors for the evening with a season-high 6.0 rating/10 share from 8-10 p.m. Comparably, that finished first in each of the four half hours as follows: 6.0/10 – 5.8/10 – 5.9/10 – 6.2/10. Next on ABC was week five of Extreme Makeover: Weight Loss Edition at a second-place 4.2/ 8 in the overnights at 10 p.m.  Retention out of the 9:30 p.m. portion of The Bachelorette (6.2/10) was an acceptable 68 percent.

In series-finale news, Law & Order: Los Angeles on NBC ended its freshman series run at a dominant 4.5/ 8 at 10 p.m., which built from lead-in Law & Order: Criminal Intent (#4: 3.3/ 5 at 9 p.m.) by a noticeable 36 percent. It isn’t that often canceled series conclude at a dominant finish in their time periods. Earlier in the evening on NBC was a repeat of America’s Got Talent at a second-place 4.0/ 7 at 8 p.m.

Elsewhere, CBS aired another Monday of all repeats with its combination of two episodes of How I Met Your Mother (#3: avg. 3.0/ 5 from 8-9 p.m.), Two and a Half Men (#2: 4.3/ 7), Mike & Molly (#2: 3.9/ 6), and Hawaii Five-O (#3: 4.0/ 7). Fox opened with a repeat of Masterchef at a fourth-place 2.1/ 4 in the overnights at 8 p.m., followed by an original installment of the reality/competition at a third-place 3.7/ 6 at 9 p.m. And The CW, which has no original programming this summer, capped off the evening with repeats of 90210 (#5: 0.5/ 1) and Gossip Girl (#5: 0.4/ 1). As a reminder, 90210 moves to Tuesdays at 8 p.m. this fall (into new drama Ringer with Sarah Michelle Gellar), while Gossip Girl slides back to 8 p.m. on Monday into new drama Hart of Dixie.

Source: Nielsen Media Research data



What’s Hot/What’s Not

TNT Sunday:

Season four of TNT drama Leverage opened on Sunday, June 26 with 3.42 million viewers, 1.35 million adults 18-49, and 1.59 million adults 25-54 at 9 p.m. Comparably, this bested its season three opener by 10 percent in total viewers (with no notable change demographically).  Lead-out Falling Skies rose to 4.20 million viewers, 1.93 million adults 18-49 and 2.19 million adults 25-54 at 10 p.m.

Cable Scorecard – Friday, June 24:

Disney Channel was the dominant player on Friday, with the four-most watched shows—A.N.T. Farm, Phineas & Ferb, Wizards of Waverly Place, and Fish Hooks—on the cable network.  That said, corporate cousin ABC should at some point consider bringing back the old T.G.I.F. sitcom brand to the evening. Top-rated among adults 18-49 was American Restoration on History Channel.