The Programming Insider: Friday 7/22/11

CBS's 'Big Bang' of a Night

In Today's Issue

Prime-Time Metered Market Thursday Ratings:

CBS Wins; Love Bites on NBC Fades into the Sunset

Ratings Box:

What’s Hot/What’s Not

On the Air This Weekend:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Long Lost Mrs. Miller



CBS Wins; Love Bites on NBC Fades into the Sunset

Thursday 7/21/11

Household Rating/Share

CBS: 4.2/ 7, ABC: 3.6/ 6, Fox: 3.1/ 5, NBC: 1.6/ 3, CW: 0.7/ 1

Percent Change from the Year-Ago Evening (Thursday 7/22/10):

CBS: – 7, Fox: -16, ABC: -18, CW: -30, NBC: -36

Yesterday’s Winners:

The Big Bang Theory R (CBS), Big Brother (CBS)

Ongoing Summer Success:

So You Think You Can Dance (Fox)

Yesterday’s Losers (excluding repeats):

Love Bites (NBC)

Ratings Breakdown:

CBS led this third Thursday in July in the overnights, with a 17 percent advantage over second-place ABC. Third overall was Fox, followed by NBC and distant The CW.  Fifty-four percent of last night’s line-up were repeat telecasts.

CBS finished first in five of the six half-hours, with its combination of repeats of The Big Bang Theory (#1: 4.8 rating/9 share) and Rules of Engagement (#3: 3.7/ 7) from 8-9 p.m., the live eviction episode of Big Brother (#1: 4.5/ 8 – so long, Cassi) and a repeat of The Mentalist (#1: 4.0/ 7). Big Brother, no doubt, will be the highest-rated show of the evening among adults 18-49. 

ABC had nothing unusual to report with its combination of Wipeout (#2: 3.9/ 7), which is not the summer favorite it once was due to already airing all season, Expedition Impossible (#2: 3.1/ 5) and Canadian drama Rookie Blue (#2: 3.9/ 7), which was already picked-up for a third season.

In series-finale news, Love Bites on NBC exited with a mere 1.4/ 2 in the overnights at 10 p.m., which will probably translate into the vicinity of 2 million viewers. Any planned fall starter that is delayed until summer is a definite clinker. Earlier in the evening on NBC were low-rated repeats of comedies Community (#4: 1.5/ 4), Parks and Recreation (#4: 1.5/ 3), The Office (#4: 1.8/ 3) and 30 Rock (#4: 1.8/ 3) from 8-10 p.m. Minus Steve Carell, aging The Office is expected to lose more steam next season, which will not benefit new sitcom lead-out Whitney.

Over at Fox, the live So You Think You Can Dance Results Show (#2: 4.1/ 7 at 8 p.m.) led into a repeat of Glee at a third-place 2.2/ 4 at 9 p.m. The CW filled the evening with repeats of The Vampire Diaries (#5: 0.7/ 1) and failed reality/competition Plain Jane (#5: 0.7/ 1).

Source: Nielsen Media Research data (R = repeat)



What’s Hot/What’s Not

Cable Scorecard – Wednesday, July 20:

USA’s normally total viewer dominant  Royal Pains took a backseat to the 10:30 p.m. installment of Storage Wars, which led A&E to its best performance for any series in the history of the network. The back-to-back episodes from 10-11 p.m. is now A&E’s No. 1 season opening performance for any series in the history of the network.  Also notably positive was sitcom Hot in Cleveland on TV Land, which built by 24 percent in total viewers over the prior week. On the downside, in contrast, were two more episodes of Lifetime’s recently introduced Roseanne’s Nuts, which features the comedian and former sitcom star running a macadamia nut farm in Hawaii.

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