The Programming Insider: Friday 4/15/11

Viewers not mad about Paul Reiser

Prime-Time Metered Market Thursday Ratings: Fox Wins; DOA Paul Reiser Show on NBC. Thursday 4/14/11: Household Rating/Share Fox: 11.0/18, CBS: 5.7/ 9, NBC: 3.4/ 6, ABC: 3.0/ 5, CW: 1.8/ 3. Percent Change From the Year-Ago Evening (Thursday, April 15, 2010): Fox: +93, CW: -10, ABC: -14, NBC: -26, CBS: -29

Yesterday's Winners: American Idol (Fox), Bones (Fox), The Office (NBC), The Mentalist R (CBS) Yesterday's Losers: Community (NBC), The Paul Reiser Show (NBC), Parks and Recreation (NBC), 30 Rock (NBC), Outsourced (NBC)

Ratings Breakdown: American Idol led Fox to another Thursday victory, with a 5.3 overnight rating point advantage over distant second place CBS, which was in all repeats.  Third overall was NBC, followed by ABC and The CW.

In series-premiere news, viewers were not mad over NBC’s The Paul Reiser Show. Paul Reiser opened with an embarrassing 2.5 rating/ 4 share in the overnights at 8:30 p.m., which finished a distant fourth in the time period and could very well be the network’s lowest rated series launch historically.  Considering most new shows drop in the vicinity of 10 percent to 20 percent in week two, Mr. Reiser may be planning a reunion of Mad About You sooner than he thinks.

Earlier in the evening on NBC was lagging Community at a fourth place 2.6/ 4 in the overnights at 8 p.m.  And leading out of clinker The Paul Reiser Show was The Office (#2: 5.5/ 9 at 9 p.m.), which built by a mammoth 120 percent and is gearing up for the departure of Steve Carell. Next on NBC was Parks and Recreation (#3: 3.7/ 6 at 9:30 p.m.), which dipped by 33 percent out of The Office, followed by low rated 30 Rock (#2, 3.4/ 6) and sure-to-be axed Outsourced (#3: 2.6/ 5) from 10-11 p.m.

Over at first place Fox, American Idol stood well above anything else last night with a 14.3/23 in the overnights from 8-9 p.m.  SPOILER ALERT: If you have not seen the live results show yet, stop reading.  But, yes, overrated Paul MacDonald was finally sent packing, and Stefano Langone barely survived again.  Needless to say, Pia Toscano is sorely missed.

American Idol led into Bones, which dominated the 9 p.m. hour with a 7.7/12 in the overnights.  But retention out of the 8:30 p.m. portion of American Idol (15.2/24) was only 51 percent.

Despite airing a night of all repeats, CBS was still on the overnight map with its encore combination of The Big Bang Theory (#2: 5.2/ 9), Rules of Engagement (#2: 3.9/ 6), CSI (#2: 5.5/ 9), and The Mentalist, which finished first at 10 p.m. with a 7.2/13.  Chances are CBS will probably move The Mentalist up one hour next season.

ABC opened with an original installment of Wipeout (#3: 3.7/ 6 at 8 p.m.), followed by repeats of Grey’s Anatomy (#4: 3.1/ 5) and Private Practice (#3: 2.2/ 4) from 9-11 p.m.  Remember, April is always riddled with encore telecasts.  And The CW aired original episodes of The Vampire Diaries (#5: 2.1/ 3), its highest rated series, and Nikita (#5: 1.5/ 2), which slipped by 29 percent.  And there you have it…that’s Thursday. Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not

Mixed Start for ABC’s Happy Endings:

It was not a bust by any means. But considerable losses at 10 p.m. for the two-episode Wednesday launch of ABC sitcom Happy Endings could be problematic. Happy Endings previewed at 9:30 p.m. out of Modern Family with a third place finish in both total viewers (7.30 million) and adults 18-49 (2.8/ 7).  And the retention out of Modern Family (Viewers: 9.61 million; A18-49: 3.9/10 at 9 p.m.) was a respectable 76 percent in total viewers and 72 percent in the demo. But a second episode in its regularly scheduled Wednesday 10 p.m. half hour dipped to 5.70 million viewers (#2) and a 2.3/ 6 among adults 18-49 (#3), and that was opposite a repeat of Law & Order: SVU on NBC. Next week, ABC’s Cougar Town returns to the 9:30 p.m. half hour leading into Happy Endings.

Speaking of Wednesday:Here are the live plus same day results for Wednesday, April 13: Total Viewers: Fox: 19.35 million, CBS: 11.54, ABC: 6.37, NBC: 3.75, CW: 1.60 Adults 18-49: Fox: 6.2 rating/17 share, CBS: 3.0/ 8, ABC: 2.3/ 6, NBC: 1.1/ 3, CW: 0.7/ 2 Source: Nielsen Media Research data (R = repeat)


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