The Programming Insider: Dominant Return for CBS’ Big Brother

54 percent of last night’s schedule were repeats

In Today's Issue

Prime-Time Metered Market Thursday Ratings:

CBS Wins; Solid Return for Big Brother

Ratings Box:

What’s Hot/What’s Not

On the Air This Weekend:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Hungry Carla



CBS Wins; Solid Return for Big Brother

Thursday 7/07/11

Household Rating/Share

CBS: 4.5/ 8, ABC: 3.7/ 6, Fox: 3.3/ 6, NBC: 1.6/ 3, CW: 0.7/ 1

Percent Change from the Year-Ago Evening (Thursday 7/08/10):

NBC: no change, CBS and Fox: -13 each, ABC: -16, CW: -22

Yesterday’s Winners:

The Big Bang Theory R (CBS), Big Brother (CBS), The Mentalist R (CBS0

Yesterday’s Losers (excluding repeats):

Love Bites (NBC)

Ratings Breakdown:

CBS led the overnights, with a 22 percent advantage over second-place ABC.  Third overall was Fox, followed by distant NBC and lowly The CW.  Fifty-four percent of last night’s line-up was in repeats.

In season-premiere news, Big Brother 13 on CBS opened with a dominant 4.8 rating/8 share in the overnights at 9 p.m., finishing as the top-rated show of the evening.  Comparably, this was equal to one year earlier (when it aired in the Thursday 8 p.m. hour), with growth out of a repeat of Rules of Engagement (#3: 3.8/ 7 at 8:30 p.m.) of 26 percent.  Opposite week three of Expedition Impossible on ABC (#2: 3.4/ 6), Big Brother had an advantage of 41 percent.  Note to Allison Grodner and company: great early twist!

Big Brother led into a repeat of The Mentalist, which won the 10 p.m. hour with a 4.4/ 8 in the overnights.  Earlier in the evening on CBS was a repeat of The Big Bang Theory at a first-place 4.6/ 8 at 8 p.m.

Over at ABC, consistency was the operative observation care of Wipeout (#3: 4.0/ 7), which might have been a stronger option had the network not aired it during the traditional season, aforementioned Expedition Impossible (#2: 3.4/ 6) and season two of Canadian drama Rookie Blue (#2: 3.9/ 7).

On Fox, the live So You Think You Can Dance Results Show dominated the 8 p.m. hour in the overnights, with a 4.4/ 8.  Next was a repeat of Glee, which does not play well in non-originals, at a third-place 2.4/ 4.  Putting my ratings research hat on, there is every reason to believe Glee on Tuesday will lose steam next season.

In more burn-off episode news, the latest installment of colossal failure Love Bites on NBC earned that description, with a last-place 1.5/ 3 at 10 p.m.  Earlier in the evening on NBC were encore telecasts of Community (#4: 1.7/ 3), which should not be anchoring Thursday again next season, Parks and Recreation (#4: 1.6/ 3), The Office (#4: 1.8/ 3) and 30 Rock (#4: 1.5/ 3) from 8-10 p.m.  The CW aired repeats of The Vampire Diaries (#5: 0.8/ 1) and Nikita (#5: 0.7/ 1), which moves into the Friday 8 p.m. hour this fall.

Source: Nielsen Media Research data (R = repeat)



What’s Hot/What’s Not

Cable Scorecard – Wednesday, July 6:

USA’s combination of dramas Royal Pains and recently introduced Necessary Roughness continued to dominate the cable landscape on Wednesday, while third-place newbie Franklin & Bash on TNT has settled in at acceptable levels.  Also compatible are TV Land’s combination of sitcoms Hot in Cleveland (which deserves Emmy recognition) and new Fran Drescher vehicle Happily DivorcedMelissa & Joey and State of Georgia on ABC are not spectacular based on total viewers and adults 18-49, but the strength of both comedies falls within the your female demos.

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