Positive Opening Week Results for ABC, CBS and Fox

Tuesday, February 9, 2010

Prime-Time Metered Market Monday Ratings:

CBS Wins; Positive Results for ABC and Fox as Well

Ratings Box:
What’s Hot/What’s Not
On the Air Tonight:
Prime-Time Programming Options
TV Tidbits:
Notes of Interest

TV Trivia Time:

Hey Lady!


Prime-Time Metered Market Monday Ratings:

CBS Wins; Positive Results for ABC and Fox as Well

Monday 2/08/10


CBS   8.8/13
ABC 7.8/12
Fox    7.7/11
NBC   3.8/ 6
CW     1.7/ 2

-Percent Change From the Year-Ago Evening (Monday, February 9, 2009):

Fox: +51, CW: +42, ABC: +11. CBS: + 9, NBC: -36

-Yesterday’s Winners:  

How I Met Your Mother (CBS), The Bachelor: On the Wings of Love (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)

-Honorable Mention:
Castle (ABC)

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Heroes (NBC), Life Unexpected (CW), The Jay Leno Show (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 8, 2010.   

-Ratings Breakdown:

CBS opened this second week in February on a winning overnight note care of its combination of How I Met Your Mother (#3: 7.1 rating/10 share), which is expected to score once again among adults 18-49, Accidentally on Purpose (#3: 6.2/ 9), which is moving to Wednesday at 8:30 p.m. to make room for benchwarmer Rules of Engagement, Two and a Half Men (#1: 11.2/16), The Big Bang Theory (#1: 10.3/15) and CSI: Miami (#1: 9.0/15). Rule of Engagement returns on March 1.


While the rating results remain positive for Two and a Half Men, the personal problems for Emmy nominated star Charlie Sheen continue to escalate. Yesterday he was charged with felony menacing and two misdemeanors (assault and criminal mischief) in connection with a Christmas Day incident involving alleged domestic assault against his wife. If convicted of the felony charge, he could face up to three years in prison. 


Second-place ABC was on the map as a result of growing The Bachelor: On the Wings of Love, which averaged a healthy 8.2/12 in the overnights from 8-10 p.m., and growing Castle (#2: 7.0/11 at 10 p.m.). Take a look at the half-hour breakdown for The Bachelor, which built in every half hour:


The Bachelor: On the Wings of Love (ABC)

8:00 p.m.: 7.6/11 (#2)
8:30 p.m.: 7.9/11 (#2)
9:00 p.m.: 8.4/12 (#2)
9:30 p.m.: 8.9/13 (#2)

Who knew The Bachelor would remain so resilient. 


Also worthy of positive mention last night was Fox’s line-up of House (#1: 8.7/13), which has a winning lock in the 8 p.m. hour among adults 18-49, and compatible 24 (#3: 6.6/ 9).


Over at NBC it went from bad to worse with its line-up of Chuck (#4: 4.6/ 7), the season (or series) finale of Heroes (#4: 3.6/ 5), and the second-to-last episode of The Jay Leno Show (#3: 3.2/ 5). If NBC really wants to move forward, it needs to officially cancel Heroes, which has been struggling for two years now. Let it go and move ahead.


Last was CW with original episodes of dramas One Tree Hill (1.8/ 3) and recently introduced Life Unexpected (1.7/ 2). While I recognize who The CW’s target audience is (young females, of course), based on the overnights these are “losing” performances. After seven seasons on the air, it might be time for One Tree Hill to call it quits.


Source: Nielsen Media Research data


Ratings Box:

What’s Hot/What’s Not


-Record Super Bowl XLIV:

Sunday’s Super Bowl match-up between the Indianapolis Colts and the New Orleans Saints broke the record books, outperforming the prior high set by the series-finale of sitcom MASH in February 1983. Super Bowl XLIV averaged a mammoth 106.48 million viewers, according to the preliminary national results, building by eight percent from the year-ago Pittsburgh/Arizona match-up (98.73 million on Sunday, Feb. 1, 2009).