Nominations Announced for The 82nd Annual Academy Awards

Tuesday, February 2, 2010

Prime-Time Metered Market Monday Ratings:

CBS Wins; ABC and Fox Also Deliver 

Ratings Box:
What’s Hot/What’s Not
On the Air Tonight:
Prime-Time Programming Options
TV Tidbits:
Notes of Interest

TV Trivia Time:

Welcome Back, Lost


Prime-Time Metered Market Monday Ratings:

CBS Wins; ABC and Fox Also Deliver  

Monday 2/01/10


CBS   8.5/13
Fox    7.7/11
ABC   6.9/10
NBC   3.5/ 5
CW     1.7/ 3

-Percent Change From the Year-Ago Evening (Monday, February 2, 2009):
Fox: +126, ABC: +41, CW: -15, CBS: -21, NBC: -50

-Yesterday’s Winners:  

The Bachelor: On the Wings of Love (ABC), How I Met Your Mother (CBS), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)


-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Heroes (NBC), Life Unexpected (CW), The Jay Leno Show (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 1, 2010.   

-Ratings Breakdown:

CBS opened the week on a winning overnight note, with a 0.8 rating point advantage over second-place Fox, which will also be on the map among key adults 18-49. Third overall was healthy ABC thanks to the ongoing success The Bachelor, followed by distant NBC and The CW. While I recognize that the target audience for The CW is young females, a mere 1.7 rating/3 share in the overnights for two original dramas are “losing” performances.  


Fox’s rock-solid House kicked-off the night on a winning note, with an 8.6 rating/13 share in the overnights at 8 p.m. That led into veteran 24, with a third-place 6.7/10 at 9 p.m. From what I have heard at the water-cooler, this is one of the better seasons creatively for 24.  


CBS’ already renewed How I Met Your Mother was on the 8 p.m. map, with a third-place 6.6/10 in the overnights (and an expected mid-to-high 3 rating among adults 18-49). But lead-out Accidentally on Purpose, which is heading to Wednesday at 8:30 p.m. out of The New Adventures of Old Christine in March, dipped to a 5.6/ 8 (#3) at 8:30 p.m. Let’s wait and see what the adult 18-49 retention is. Next on CBS was always reliable Two and a Half Men at a dominant 10.8/15 at 9 p.m., followed by laugh-out-loud The Big Bang Theory (10.0/14 at 9:30 p.m.) and veteran CSI: Miami (#1: 9.0/15 at 10 p.m.), which is down but far from out. Emmy voters…are you taking note of Jim Parsons on The Big Bang Theory?


Over at ABC, another two-hour edition of still potent The Bachelor: On the Wings of Love impressed with an average 7.7/11 from 8-10 p.m., and growth in every half-hour as follows:


The Bachelor: On the Wings of Love (ABC)

8:00 p.m.: 7.2/11 (#2)
8:30 p.m.: 7.4/11 (#2)
9:00 p.m.: 7.8/11 (#2)
9:30 p.m.: 8.3/12 (#2)

A repeat of Castle, which is a shoo-in for renewal for 2010-11, capped off the evening for ABC with a second-place 5.5/ 9 at 10 p.m.


With ABC, CBS and Fox all successfully competing, there was little room for NBC’s combination of Chuck (#4: 4.5/ 7), which will never be anything more than a small core favorite, Heroes (#4: 3.3/ 5), which needs to end this season, and clinker The Jay Leno Show, which dipped to an embarrassing 2.8/ 5 at 10 p.m.


Last, and very least, was The CW’s combination of One Tree Hill (#5: 1.8/ 3) and recently introduced Life Unexpected (#5: 1.7/ 2). Compared to year-ago 9 p.m. occupant One Tree Hill (1.9/ 3 on Feb. 2, 2009), Life Unexpected was down by 11 percent.