Continuing our week-long rundown of broadcast TV's latest and greatest offerings, we now look to Fox. And Fox is in some trouble.
The network lost a huge chunk of its audience last season due primarily to aging product (looking at you, American Idol), and then the powers that be gave programming head Kevin Reilly the heave-ho before the ad sales division had a chance to shift all the inventory in their new slate. That's kind of a shame because it's a slate with some serious cojones, even if nothing is a total slam dunk.
There are five new fall series on Fox, one of which (Utopia) has already begun life—ish—with three nontraditional dramas and a traditional sitcom getting ready to go in the next few weeks.
It's worth noting my analysis below (as with my take on ABC's lineup) is based on each series' pilot, and shows often change in their later episodes. For our purposes, though, as a publication covering the ad industry, it's important for marketers to know how the shows they've invested in are going to strike an informed viewer at first because frequently that first chance is the only chance a new show gets.