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NEW YORK MySpace and TMZ are set to launch a branded channel Wednesday on the social networking site’s TV page.
TMZ will contribute two or three clips per week to MySpaceTV that have already aired on the celebrity news site’s syndicated Warner Bros. TV program. These videos will be found online exclusively on MySpace for 24 hours after the airing.
Additionally, TMZ will provide MySpace with as many as 15 clips each week on a nonexclusive basis.
Brett Bouttier, svp, digital at WBTV Group, said that since both brands have a “shared demographic and sensibility,” the partnership should be “mutually beneficial.”
TMZ.com
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