More Ratings Gold for NBC

Friday, February 19, 2010
Prime-Time Metered Market Thursday Ratings:
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Name That Dude
More Ratings Gold for NBC
Thursday 2/18/10

Note: Birmingham is excluded from the following averages.



NBC 16.8/25
CBS   6.2/ 9
ABC 5.5/ 8
Fox    3.0/ 5

CW    1.1/ 2


Note: The metered market comparisons to the year-ago evening were not available today.

-Yesterday’s Winners:

Vancouver Olympic Winter Games (NBC), Survivor: Heroes vs. Villains (CBS), Grey’s Anatomy (ABC)

-Yesterday’s Losers (excluding repeats):
The Deep End (ABC), Past Life (Fox)
-Ratings Breakdown:

NBC took home the Thursday ratings gold care of The Vancouver Olympic Winter Games, which averaged  a hefty 16.8 rating/25 share in the overnights for the primetime portion (from 8-11 p.m.). Here is the half-hour breakdown:


Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 15.3/24 (#1)
8:30 p.m.: 17.3/26 (#1)
9:00 p.m.: 18.1/27 (#1)
9:30 p.m.: 18.5/27 (#1)
10:00 p.m.: 16.3/25 (#1)
10:30 p.m.: 15.1/24 (#1)

In the distant No. 2 spot was CBS with its combination of Survivor: Heroes vs. Villains (#2: 7.5/12), which held up well despite facing The Winter Olympics, a repeat of The Mentalist (#3: 5.9/ 9) and a repeat of CSI (#3: 5.2/ 8). Flipping CSI with The Mentalist for this one night could mean the network is considering a more permanent move next season. As for Survivor: it looks like snippy James was put on the wrong tribe. Since when does he rule the roost? Also dipping in popularity (at least in my book) is Rupert, who seems like nothing more than a coattails rider. Once again, Colby and Tom are playing an admirable game.


ABC got off to another sluggish Thursday start as a result of recently introduced The Deep End (#4: 3.3/ 5 at 8 p.m.), which concludes next week, but veteran Grey’s Anatomy perked up to a second-place 7.6/11 in the overnights at 9 p.m. Worth noting for Grey’s Anatomy was growth out of the second half of The Deep End (3.2/ 5 at 8:30 p.m.) of a hefty 137 percent. Capping off the evening for ABC was three year-old Private Practice at a second-place 5.7/ 9 at 10 p.m. (with retention of 74 percent out of the 9:30 p.m. portion of Grey’s Anatomy – 7.7/11).  


Over at Fox, a repeat of Bones (#3: 3.9/ 6) led into recently introduced drama Past Life at a series low 2.3/ 3 at 9 p.m. One week earlier, Past Life debuted in the time period with a 3.1/ 5 in the overnights. Comparably, this was a loss of a hefty 26 percent. 


The CW traveled the repeat route last night with encore telecasts of its already renewed combination of The Vampire Diaries (#5: 1.3/ 2) and Supernatural (#5: 1.1/ 2). If Smallville officially concludes this spring, Supernatural could be used to anchor Friday. Airing something new out of The Vampire Diaries might be more beneficial. 

Source: Nielsen Media Research data (R = repeat)

Ratings Box:

-Winter Olympic Viewing Levels by Sport:

Based on the first three nights of The Vancouver Olympic Winter Games (Feb. 13 through Feb. 15), freestyle skiing, which includes both the men’s and women’s moguls competition, is the most popular sport, according to data issued by Nielsen. Freestyle skiing averaged 26.93 million viewers, followed by downhill skiing (26.69 million), luge (26.16), snowboarding (25.47), figure skating (25.49) and speed skating (22.58). 


-Double Pop LUX Could Bode Well for Renewal:

When The CW announced its five early series pick-ups the other day, recently introduced Life Unexpected was missing from the list. But airing two episodes per week (Monday original and Wednesday repeat) has resulted in an unduplicated cumulative audience of an average of 5.07 million viewers per week, all the more reason to keep this quality drama on the air.