More Momentum for NBC; ABC’s The Bachelor on the Map

 
THE PROGRAMMING INSIDER
Tuesday, February 23, 2010
 

Prime-Time Metered Market Monday Ratings:

More Olympic Victory for NBC; Notable The Bachelor on ABC

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

The Smoking 1960s

 
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Prime-Time Metered Market Monday Ratings:

More Olympic Victory for NBC; Notable The Bachelor on ABC

 
Monday 2/22/10
 

              HH
          Rtg/Shr

NBC 14.5/22
ABC   6.2/ 9
CBS    5.3/ 8
Fox     5.2/ 7
CW     1.6/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, February 23, 2009):

NBC: +215, CW: +60, ABC: + 5, CBS: -17, Fox: -32

   
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-Yesterday’s Winners:  

The Winter Olympics (NBC), The Bachelor: The Women Tell All (ABC)

 
-Honorable Mention:

Two and a Half Men R (CBS), The Big Bang Theory R (CBS), 24 (Fox)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Life Unexpected (CW)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, February 22, 2010.   

 
 
-Ratings Breakdown:

It sounds repetitive, I know. But NBC swept this fourth Monday in February care of The Vancouver Olympic Winter Games at an average 14.5 rating/22 share in the overnights for the prime-time portion from 8-11 p.m. Here is the half-hour breakdown:

 

The Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 13.6/20 (#1)
8:30 p.m.: 14.5/21 (#1)
9:00 p.m.: 14.8/21 (#1)
9:30 p.m.: 14.8/21 (#1)
10:00 p.m.: 15.1/23 (#1)
10:30 p.m.: 14.324 (#1)
 

Despite facing The Winter Olympics, The Women Tell All edition of ABC’s successful The Bachelor: On the Wings of Love was on the map with a 7.4/11 in the overnights from 8-10 p.m., which should resonate quite well among the target female demos. Take a look at the half-hour breakdown:

 

The Bachelor – The Women Tell All (ABC)

8:00 p.m.: 7.0/10 (#2)
8:30 p.m.: 7.4/11 (#2)
9:00 p.m.: 7.4/11 (#2)
9:30 p.m.: 7.8/11 (#2)
 

Chances are this will not be the last we will be hearing about scandalous Rozlyn Papa. A repeat of Castle closed the night for ABC with a last-place 3.7/ 6 at 10 p.m.

 

CBS was in all repeats last night with its combination of How I Met Your Mother (#2: 4.3/ 6), Wednesday bound Accidentally on Purpose (#4: 3.6/ 5), veteran Two and a Half Men (#3: 7.1/10), The Big Bang Theory (#3t. 6.3/ 9) and CSI: Miami (#2: 5.2/ 8). Since the goal for any show is to attract viewers, Two and a Half Men may want to avoid any more scenes with Jon Cryer in his skivvies. Fans of How I Met Your Mother, Two and a Half Men and The Big Bang Theory will be happy to know that all three sitcoms were already renewed for next season.

 

Over at Fox, another original installment of 24 (#4: 6.3/ 9 at 9 p.m.) built from a repeat of House (#3: 4.1/ 6 at 8 p.m.) by a noticeable 54 percent. Last, and very least, were original installments of The CW’s One Tree Hill (#5: 1.7/ 3), which was not one of the network’s early pick-ups, and recently introduced Life Unexpected (#5: 1.5/ 2), which has been generating steam at the proverbial water cooler despite the lackluster overnights. Based on the metered markets, both dramas have to be considered “losers.” But let’s keep an open mind until we see the young female demos. 

 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

 

-Above Average Sins of the Mother on LMN:

Original made-for Sins of the Mother debuted on The Lifetime Movie Network on Sunday as the cable net’s second highest rated movie to-date in households (1.90 million), total viewers (2.65 million), women 18+ (1.81 million), women 18-34 (225,216), women 18-49 (737,017), women 25-54 (867,973), adults 18-34 (280,050), adults 18-49 (944,461) and adults 25-54 (1,119,517).