Modest Opening for ABC’s The Unusuals

THE PROGRAMMING INSIDER
Thursday, April 9, 2009
 
Prime-Time Metered Market Wednesday Ratings:
Fox Dominates; The Unusuals Builds Out of Lost on ABC
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options  

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

A Colorful Question  

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Fox Dominates; The Unusuals Builds Out of Lost on ABC

 
Wednesday 4/08/09
 

              HH
          Rtg/Shr

Fox     9.1/15
CBS    7.1/11
ABC   4.3/ 7
NBC   3.5/ 6

CW    2.2/ 4

 
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-Percent Change From the Year-Ago Evening (Wednesday, April 9, 2008):

CW: +16, CBS: + 4, ABC: – 2, Fox: -17, NBC: -30

 
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Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, April 8, 2009.   

 
 

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), CSI: NY (CBS)

 

-Let’s Wait and See What the Adult 18-49 Demo Looks Like:

Lie To Me (Fox), Lost (ABC), The Unusuals (ABC)

 

-Yesterday’s Losers (Excluding Repeats):

Scrubs (ABC), Better Off Ted (ABC), Life (NBC)

 
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-Ratings Breakdown:

Fox got over the Wednesday hump in typically winning fashion care of American Idol, which led the night at a 12.9 rating/20 share in the overnights at 9 p.m. So long, Scott! Earlier in the evening, Fox’s Lie To Me won the 8-9 p.m. time period, but it was below-average at a 5.3/ 9. Sad, isn’t it, that a 5.3 overnight rating is actually enough to finish first?  

 

CBS got off to a lackluster start last night, with on-the-fence sitcoms The New Adventures of Old Christine (#2: 4.4/ 8) and Gary Unmarried (#2t, 4.3/ 7) failing to impress at a time when every rating point is pivotal. The network got better news, of course, as a result of Criminal Minds at 9 p.m. (#2: 8.8/14). And CSI: NY capped off the evening with a first-place 8.2/14 at 10 p.m.

 

In series-premiere news, ABC dramedy The Unusuals was nothing unusual, with a second-place 5.1/ 9 in the overnights at 10 p.m. But it did build from the second-half of lead-in Lost (4.8/ 7 at 9:30 p.m.) by six percent, and it was an improvement over recent occupant Life on Mars. So, let’s wait and see what the demos look like before drawing any conclusions. Since Lost always scores among adults 18-49, chances are The Unusuals was amply sampled in the demo.

 

Earlier in the evening on ABC was the failing combination of Scrubs (#4: 3.3/ 6) and Better Off Ted (#4: 2.9/ 5) from 8-9 p.m., followed by the full hour of Lost at a third-place 4.8/ 7 in the overnights from 9-10 p.m. Keep in mind that as we delve further into spring, HUT levels continue to diminish (hence the weaker returns). 

 

NBC opened the night with a repeat of Law & Order: Criminal Intent, which is nothing more than time period filler, at a third-place 4.1/ 7 from 8-9 p.m. While that may not sound like much, it is a noticeable improvement over recent time period flop The Chopping Block. That led into the season (or series) finale of Life at a typically bland (and fourth-place) 2.9/ 5 at 9 p.m. In other words, chances are we will not be seeing a third season of Life. Capping off Wednesday for NBC was a repeat of Law & Order third at a 3.6/ 6 at 10 p.m.

 

Over at the CW was America’s Next Top Model (#5: 2.9/ 5), followed by a clips edition of Top Model at a last-place 1.7/ 3. 

 
Source: Nielsen Media Research data
 
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Ratings Box:

What’s Hot/What’s Not
 
-National Ratings in Syndication – Week of March 23:

What follows are the top 20 rated series in syndication (first-run and off-network) based on households for the week of March 23, followed by any highlights of note. Keep in mind that some shows cleared on the CBS affiliates were pre-empted in numerous markets by the NCAA Basketball Tournament on Thursday and Friday of this week.