Matt Lake Heads to Cablevision as SVP of Branding and Creative

Former Brooklyn Brothers exec will focus on Optimum service

Cablevision is bringing in former Brooklyn Brothers principal Matt Lake to the role of svp of branding and creative. Lake will oversee development and creative execution of the MSO's various branding strategies, with an initial focus on Cablevision's Optimum products and services.

Lake will report to Kristin Dolan, Cablevision's senior evp of product management and marketing. “Matt is an extremely talented creative executive we know well and have worked with successfully for many years, so it is a pleasure to welcome him to Cablevision to lead our branding and marketing efforts,” Dolan said in a press release.

Lake worked with Cablevision while at Brooklyn Brothers, in addition to clients including Madison Square Garden (which is run by Cablevision CEO James Dolan) and News Corp.