Massive Results for The Grammy Awards on CBS

THE PROGRAMMING INSIDER

Monday, February 1, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

That’s Not the Professor
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Prime-Time Ratings:

Weekend Highlights

 
Friday 1/29/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   5.2/ 9

NBC   4.2/ 7
ABC   3.8/ 7
Fox     1.7/ 3
CW    1.3/ 2
 

-Total Viewers:

CBS: 8.34 million, NBC: 6.35, ABC: 5.72, Fox: 2.72, CW: 2.00

 

-Adults 18-49:

CBS: 1.8 rating/ share, ABC: 1.5/ 5, NBC: 1.4/ 4, Fox: 1.1/ 4, CW: 0.8/ 3

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing  
 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Dollhouse (Fox), Shark Tank (ABC), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

CBS led the Friday troops, beating the No. 2 network (NBC in total viewers, ABC among adults 18-49) by 1.99 million viewers and 20 percent in the demo. But modest performances for the Eye net’s combination of Ghost Whisperer (Viewers: #1, 8.34 million; A18-49: #1, 1.9 rating/6 share), Medium (Viewers: #1, 7.98 million; A18-49: #1, 1.8/ 6) and Numb3rs (Viewers: #1, #1, 8.70 million; A18-49: #1, 1.8/ 5) only proves how troubled this evening has become. Despite their dominance, none of these performances should be labeled as “winners.”

 

NBC opened the evening with a repeat of Law & Order (Viewers: #2, 6.76 million; A18-49: #2t, 1.3/ 4 at 8 p.m.), which moves to Mondays at 10 p.m. effective on March 1 (with back-to-back episodes), followed by Dateline (Viewers: #2, 7.35 million; A18-49: #3t, 1.4/ 4) and canceled The Jay Leno Show (Viewers: #3, 4.95 million; A18-49: #3, 1.4/ 4) from 9-11 p.m.

 

ABC aired its usual combination of Supernanny (Viewers: #3, 4.72 million; A18-49: #2t, 1.3/ 4), which goes on hiatus on March 26 in favor of the returning Wife Swap, Shark Tank (Viewers: #3, 4.38 million; A18-49: #2, 1.5/ 5), which concludes next Friday, and veteran 20/20 (Viewers: #2, 8.07 million; A18-49: #2, 1.7/ 5), which is worthy of positive mention due to the growth out of Shark Tank.

 

In series-finale news, Fox’s Dollhouse went out with a whimper at just 2.16 million viewers and a 0.8/ 3 among adults 18-49 — last in both categories at 8 p.m. Regardless, you have to give Fox credit for at least running the episodes. Next week, Fox will fill the time period with a repeat of House. That led into the season-premiere of Kitchen Nightmares at 3.28 million viewers (#4) and a 1.4/ 4 in the demo (#3t) at 9 p.m. While Kitchen Nightmares is nothing to boast about, it did build from Dollhouse by 1.12 million viewers and 75 percent in the demo.

 

Over at The CW were two episodes of long-running Smallville — an original and a repeat. The original telecast finished fourth at 8 p.m. (ahead of Dollhouse), with 2.52 million viewers and a 1.1/ 4 among adults 18-49. Mirroring all season, Smallville remains a noticeable improvement over year-ago occupants Everybody Hates Chris and The Game. The encore telecast was fifth at 9 p.m., with 1.48 million viewers and a 0.6/ 2. And there you have it…that is boring Friday.

 
Source: Nielsen Media Research data
 
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Saturday 1/30/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   4.8/ 8

Fox    3.6/ 6
NBC 2.4/ 4
ABC 2.1/ 4
 
-Total Viewers:

CBS: 7.25 million, Fox: 5.91, NBC: 3.56, ABC: 3.25