THE PROGRAMMING INSIDER

Thursday, March 31, 2011

 

Prime-Time Metered Market Wednesday Ratings:

Another Mammoth Idol-Ignited Win for Fox  

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Gary Employed
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Prime-Time Metered Market Wednesday Ratings:

Another Mammoth Idol-Ignited Win for Fox 

 

Wednesday 3/30/11
Note: New Orleans is not included in the following averages. 

 

              HH
          Rtg/Shr

Fox   15.6/24
CBS    6.9/11
NBC   3.6/ 6
ABC   3.2/ 5
CW     1.3/ 2
 
———-
-Percent Change from the Year-Ago Evening (Wednesday 3/31/10):
Fox: +66, CBS: +50, ABC: -24, NBC: -28, CW: -32
 
———-

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS)

 

-Honorable Mention:

Survivor: Redemption Island (CBS)
 

-Yesterday’s Losers (excluding repeats):

Minute to Win It (NBC), America’s Next Top Model (CW), Shedding for the Wedding (CW), Mr. Sunshine (ABC), Off the Map (ABC)

 
———-
 

-Ratings Breakdown:

One look at the overnight results and it is obvious what aired on Fox last night, American Idol. The still blockbuster singing competition, which featured the music of Elton John last night, beat the four competing networks combined with a 15.6 rating/24 share from 8-10 p.m. Here is the half-hour breakdown:

 

American Idol (Fox)

8:00 p.m.: 14.2/23 (#1)

8:30 p.m.: 15.7/24 (#1)

9:00 p.m.: 16.0/24 (#1)

9:30 p.m.: 16.4/25 (#1)

 

Since Casey Abrams was saved by the judges last week, two contestants depart tonight. My picks are Naima Adedapo and Thia Megia.    

 

Distant second-place CBS opened with still must see Survivor: Redemption Island (#2: 6.6/10 at 8 p.m.), followed by underrated Criminal Minds (#2: 8.1/12 at 9 p.m.) and spin-off Criminal Minds: Suspect Behavior (#1: 6.1/10 at 10 p.m.). While Suspect Behavior did outdeliver NBC’s competing Law & Order: SVU (#2: 5.9/10) by three percent in the overnights, SVU is likely to win the hour among adults 18-49. And CBS can do better in this time period next season. Comparably, retention for Suspect Behavior out of the 9:30 p.m. portion of Criminal Minds (8.1/12) was 75 percent.

 

Earlier in the evening on NBC was flop game show Minute to Win It (#4: 2.3/ 4), which is absolutely lost opposite both American Idol and Survivor, and a repeat of Law & Order: SVU (#4: 2.7/ 4) from 8-10 p.m.

 

ABC populated the 8-9:30 p.m. block with two repeat episodes of The Middle (#3: avg. 3.2/ 5 from 8-9 p.m.) and Modern Family (#3: 3.9/ 6). Minus the lead-in support, original installments of Mr. Sunshine (#3: 3.1/ 5 at 9:30 p.m.) and Off the Map (#3: 3.0/ 5 at 10 p.m.) dipped to series lows.

 

The CW capped off the evening with deteriorating America’s Next Top Model (#5: 1.9/ 5), which dropped by a hefty 39 percent from the comparable year-ago evening (3.1/ 5 on March 31, 2010), and colossal non-scripted flop Shedding for the Wedding: #5: 0.7/ 1). To shake up the mix next season, maybe Top Model should consider doing an all male edition.

 
Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Solid Start for Body of Proof:

Long-awaited ABC crime solver Body of Proof, headlined by Dana Delany, was amply sampled out of Dancing With the Stars in the Tuesday 10 p.m. hour on March 29. Body of Proof finished first in the time period with 13.94 million viewers and a 3.1 rating/8 share among adults 18-49. Also populating the hour were CBS’ The Good Wife (Viewers: #2, 10.16 million; A18-49: #2t, 1.9/ 5) and Parenthood on NBC (Viewers: #3, 4.89 million; A18-49: #2t, 1.9/ 5). Comparably, retention for Body of Proof out of the live Dancing With the Stars Results Show (Viewers: 19.30 million; A18-49: 4.3/11 at 9 p.m.) was an acceptable 72 percent in both total viewers and adults 18-49.