The Hurt Locker Dominates The Oscars

THE PROGRAMMING INSIDER

Monday, March 8, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Solo Shows
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Prime-Time Ratings:

Weekend Highlights

 
Friday 3/05/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   4.9/ 9

NBC 4.7/ 9
ABC   3.9/ 7
Fox     2.1/ 4
CW    0.9/ 2
 

-Total Viewers:

CBS: 7.79 million, NBC: 7.06, ABC: 5.79, Fox: 3.58, CW: 1.39

 

-Adults 18-49:

CBS and NBC: 1.7 rating/6 share, ABC: 1.4/ 5, Fox: 1.2/ 4, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing
 
 
 

-Friday’s Losers (excluding repeats):
The night overall. Sadly, Friday looks more and more like deteriorating Saturday every week.

 
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-Ratings Breakdown:

CBS was the most-watched network on this first Friday in March, while CBS and NBC tied for No. 1 among adults 18-49. But with fewer than 8 million viewers and just a 1.7 rating in the demo for the dominant network, Friday, no doubt, is in need of a complete overhaul next season.  

 

In series-premiere news, NBC’s Who Do You Think You Are? finished second in the 8 p.m. hour with 6.85 million viewers and a 1.6 rating/6 share among adults 18-49. Had this been Monday through Thursday, I would have considered this a “loser,” but for low level Friday it could be worse. Let’s see what happens next week.

 

Who Do You Think You Are? led into a two-hour edition of Dateline, which averaged 7.17 million viewers and a 1.7/ 6 among adults 18-49 from 9-11 p.m., building by half-hour as follows:

 
Dateline (NBC)
9:00 p.m. – Viewers: 6.48 million (#2), A18-49: 1.4/ 5 (#2t)
9:30 p.m. – Viewers: 6.71 million (#2), A18-49: 1.5/ 5 (#2t)
10:00 p.m. – Viewers: 7.50 million (#2), A18-49: 1.8/ 6 (#2t)
10:30 p.m. – Viewers: 7.98 million (#2), A18-49: 2.0/ 7 (#1)
 

In the 10 p.m. hour, Dateline averaged 7.74 million viewers (#2) and a dominant 1.9/ 6 among adults 18-49, which was a marked improvement over recent time period occupant The Jay Leno Show. One week into its new weeknight 10 p.m. strategy, and Law & Order, Parenthood, Law & Order: SVU, The Marriage Ref and Dateline all scored double-digit percent gains over Leno (who seems to be settling in right back into late night). 

 

CBS aired its regularly scheduled combination of Ghost Whisperer (Viewers: #1, 7.39 million; A18-49: #1, 1.7/ 6), Medium (Viewers: #1, 7.88 million; A18-49: #1, 1.9/ 6) and Numb3rs (Viewers: #1, 8.10 million; A18-49: #2, 1.7/ 6), which airs what could be its final episode next Friday. Coming up on April 2 at 10 p.m.: new Jerry Bruckheimer drama Miami Medical.

 

ABC had little of note with its line-up of Supernanny (Viewers: #3, 4.36 million; A18-49: #3, 1.2/ 4), which loses the time period effective on March 26 to returning Wife Swap, and a two-hour edition of 20/20, which took a backseat to competing Dateline. 20/20 averaged 6.51 million viewers and a 1.5/ 5 among adults 18-49 from 9-11 p.m., with the half-hour breakdown as follows:

 
20/20 (ABC)
9:00 p.m. – Viewers: 6.03 million (#3), A18-49: 1.4/ 5 (#2t)
9:30 p.m. – Viewers: 6.53 million (#3), A18-49: 1.5/ 5 (#2t)
10:00 p.m. – Viewers: 6.98 million (#3), A18-49: 1.6/ 5 (#3)
10:30 p.m. – Viewers: 6.48 million (#3), A18-49: 1.6/ 5 (#3)
 

Elsewhere, Fox aired repeats of House (Viewers: #4, 3.67 million; A18-49: #4, 1.0/ 4) and Kitchen Nightmares (Viewers: #4, 3.49 million; A18-49: #2t, 1.4/ 4). And The CW capped off the evening with back-to-back episodes of just renewed Smallville (Viewers: #5, avg. 1.39 million; A18-49: #5, avg. 0.6/ 2 from 8-10 p.m.). And there you have it…that’s Friday.