Hefty Victory for Fox

THE PROGRAMMING INSIDER

Wednesday, February 2, 2011

 

Prime-Time Metered Market Tuesday Ratings:

Another Clean Sweep for CBS

 
National Ratings in Prime-Time:

Week of January 24, 2011

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Grand Dame
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Prime-Time Metered Market Tuesday Ratings:

Another Clean Sweep for CBS

 

Tuesday 2/01/11
Note: Three markets – Chicago, Daytona and Columbia – were not included in the following averages. 

 

              HH
          Rtg/Shr

CBS 11.1/17
NBC   5.1/ 8
ABC   3.5/ 5
Fox     3.5/ 5
CW    1.5/ 2
 
———-
 

-Percent Change from the Year-Ago Evening (Tuesday, 2/02/10):
CW: +150, CBS: + 4, NBC: – 2, ABC: -55, Fox: -67

 
———-

-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Million Dollar Money Drop (Fox), Hellcats (CW), Detroit 1-8-7 (ABC)

 
———-
 

-Ratings Breakdown:

It was another slam-dunk overnight Tuesday victory for CBS with its combination of NCIS (13.8 rating/20 share), spin-off NCIS: Los Angeles (10.8/16) and critically-acclaimed The Good Wife (8.7/14), which just snagged Julianna Margulies her second consecutive SAG Award victory. But The Good Wife’s adult 18-49 advantage in the time period will be nowhere as significant as the 123 percent in the metered markets over NBC’s distant second-place Parenthood (3.9/ 6). 

 

NBC opened the evening with another two-hour edition of inspirational The Biggest Loser, which averaged a respectable 5.7/ 9 in the overnights from 8-10 p.m. Here is the half-hour breakdown: 

 

The Biggest Loser (NBC)

8:00 p.m.: 5.4/ 8 (#2)

8:30 p.m.: 5.6/ 8 (#2)

9:00 p.m.: 5.8/ 9 (#2)

9:30 p.m.: 5.9/ 9 (#2)

 

As always, look for The Biggest Loser to deliver among adults 18-49.

 

Elsewhere, ABC and Fox tied for distant No. 3 in the overnights, each with one hour of repeat programming. ABC opened with an encore telecast of on-the-fence freshman drama No Ordinary Family (#4: 2.8/ 4 at 8 p.m.), followed by V (#3: 4.0/ 6) and Detroit 1-8-7 (#3: 3.6/ 6) from 9-11 p.m. Although V did manage to build by 60 percent from the 8:30 p.m. portion of No Ordinary Family (2.5/ 4), a 4-rating in the overnights is certainly nothing to boast about. Nor is Detroit 1-8-7, which will be replaced by long-awaited Dana Delany crime solver Body of Proof in March.

 

Fox populated the night with a repeat of Glee (#3: 3.8/ 6), followed by the season (or series) finale of game show Million Dollar Money Drop (#4: 3.3/ 5), which is unlikely to return anytime soon. Had this been the dog days of summer, Million Dollar Money Drop would probably have been more welcome. 

 

The CW aired original installments of One Tree Hill (#5: 1.7/ 3) and relocated Hellcats (#5: 1.3/ 3), which just do not resonate in the overnights. Eight seasons into its run, it is time for One Tree Hill to officially call it quits.

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of January 24, 2011
 

It was a clean sweep for Fox, which benefited this week by the still ample American Idol and the 2011 AFC/NFC Pro Bowl on Sunday. Comparably, dominant Fox built by as much as 23 percent in total viewers from the year-ago week. And it more than doubled the rating of the No. 2 network in both adults 18-49 and adults 18-34. 

 

Excluding a fourth-place finish among adults 18-34, CBS finished second across-the-board, but the sharp double-digit erosion is a reflection of The Grammy Awards airing on the year-ago Sunday. The Grammys this year is scheduled on Sunday, Feb. 13. 

 

Elsewhere, ABC finished second in adults 18-34, and one notch below CBS in the other categories, with fourth-place NBC ranking right after ABC. NBC posted minor growth from one year earlier, while ABC and last-place The CW were on the slight downside.