Fox Wins Wednesday; President Obama Reaches the 100 Day Mark

THE PROGRAMMING INSIDER
Thursday, April 30, 2009
 
Prime-Time Metered Market Wednesday Ratings:
Fox Wins; President Obama Hits the 100 Day Mark
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options  

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
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Fox Wins; President Obama Hits the 100 Day Mark
 
Wednesday 4/29/09
 

              HH
          Rtg/Shr

Fox     9.0/14
CBS    6.9/11
NBC   4.9/ 8
ABC   4.6/ 7

CW    2.0/ 3

 
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-Percent Change From the Year-Ago Evening (Wednesday, April 30, 2008):

ABC: + 5, Fox: – 2, CBS: – 4, NBC: -14, CW: -23

 
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Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, April 29, 2009.   

 
 

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), CSI: NY (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

The Unusuals (ABC)
 
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-Ratings Breakdown:

Fox finished first in the overnights on this atypical night of programming (and it will, no doubt, win the evening among adults 18-49 on the strength of American Idol). The Big 3 networks preempted their regularly scheduled 8-9 p.m. programming in favor of President Obama addressing the country on his 100th day in office. Here is how the coverage fared in the overnights:

 

Presidential News Conference

NBC: 5.1/ 9

ABC: 5.0/ 8

CBS: 4.0/ 7

 

Combined, that is an approximate 14.1 rating/24 share in the hour. Rebel Fox nixed President Obama and left regularly scheduled Lie To Me intact, but the recently introduced drama did not benefit from the lack of entertainment competition with a third-place 4.8/ 8. Last in the hour was the CW’s still respectable America’s Next Top Model at a 3.0/ 5. 

 

Fox’s American Idol stood well above the competition at 9 p.m., with a 13.4/20 in the hour. One year earlier it averaged a 14.3/22. As for Adam Lambert landing in the bottom two, nothing will ever surprise me anymore when the voting results are in. But Matt, as expected, did depart. That leaves overrated Danny and Kris, aforementioned Adam and the oldest teenager in the world, Allison, in the top 4. 

 

Second behind American Idol in the overnights was CBS’ solid Criminal Minds (8.7/13), followed by ABC’s Lost (5.3/ 8), a repeat of Law & Order: SVU on NBC (3.7/ 6), and an unnecessary repeat of 90210 on the CW (1.0/ 2). As for Lost, Michael Burgi, Will Levith and I will be addressing the stellar installment on tomorrow’s PIPodast (www.marcberman.tv). Coming up on today’s podcast: American Idol, Celebrity Apprentice, TNT and unanswered questions from Mr. TV’s Midseason Update earlier this week. 

 

CBS moved into the overnight winner’s circle at 10 p.m. care of CSI: NY, which averaged an 8.1/14. The upcoming season-finale of CSI: NY out of CSI on Thursday, May 14 will, no doubt, get a boost. Second in the time period was NBC fossil Law & Order (5.8/10), followed by ABC’s struggling The Unusuals (3.6/ 6). No…there was nothing unusual about that performance.

 
Source: Nielsen Media Research data
 
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Ratings Box:

What’s Hot/What’s Not
-To Renew or Not to Renew:

NBC has publicly said it is bringing back Heroes for fewer episodes next season. But based on the final national ratings for the season-finale on April 27 — Viewers: 6.47 million, A18-49: 3.0/ 7 (fourth in the time period in both categories) — it may want to rethink that. Leading into Heroes was the season-finale of Chuck at an also depressed (and fourth-place) 6.20 million viewers and a 2.4/ 6 in the demo at 8 p.m. Chances are this is the last we will ever see of Chuck. 

 
 
Source: Nielsen Media Research data
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On the Air Tonight:
Prime-Time Programming Options

 
Thursday 4/30/09
Night 8 of the May 2009 Sweeps
 
ABC:
 8:00 p.m. Ugly Betty
 9:00 p.m. Grey’s Anatomy

10:00 p.m. Private Practice (season finale)