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To promote tune-in for two of its new fall programs, Fox is turning to The Hotel Networks, a digital out-of-home network available in 1 million hotel rooms. During the month of August, the network will offer guests advanced showings of Lone Star, the network’s new scripted drama series, and Raising Hope, a new family comedy.
Both premieres will be available in the FreeViews on demand category of LodgeNet digital interactive TV systems. As part of the campaign, THN will promote the programs on the main menu and via spots on the Welcome Channel, Promo Channel and THN’s Cable Network SuperBlock.
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