Fox Mum on Upfront Take, But Sources Say Its $1.95 Billion

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Fox has completed its prime-time upfront negotiations, taking in about $1.95 billion, slightly more than last year, and selling ad units at cost-per-thousand increases on average between 9-10 percent higher than last year, according to sources familiar with the negotiations.

Fox officials, however, were mum about issuing or confirming any numbers. Fox Broadcasting sales president Jon Nesvig was not available for comment, and a general statement issued by Fox simply said,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in