Fox Dominates Week of January 31

THE PROGRAMMING INSIDER

Wednesday, February 9, 2011

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Soft Start for Traffic Light on Fox

 
National Ratings in Prime-Time:

Week of January 31, 2011

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Hound on Walton’s Mountain

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Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Soft Start for Traffic Light on Fox

 

Tuesday 2/08/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS 10.6/16
Fox     6.1/ 9
NBC   4.9/ 8
ABC   3.5/ 5
CW    1.3/ 2
 
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-Percent Change from the Year-Ago Evening (Tuesday, 2/09/10):
CW: +117, CBS: – 7, NBC: – 9, ABC: -29, Fox: -47

 
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-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Honorable Mention:

The Biggest Loser (NBC)

 

-Yesterday’s Losers (excluding repeats):

No Ordinary Family (ABC), One Tree Hill (CW), V (ABC), Hellcats (CW), Detroit 1-8-7 (ABC)

 
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-Ratings Breakdown:

Minus former Tuesday occupant American Idol, CBS has a lock on overnight Tuesday dominance, with an advantage over second-place Fox of 4.5 rating points last night. Third overall was NBC, followed by ABC and distant The CW.

 

CBS blockbuster NCIS won the 8 p.m. hour in the overnights, no doubt, with a stellar 12.6 rating/19 share. But Fox’s competing Glee (#2: 8.2/12) is the show to beat among key adults 18-49. Third in the 8-9 p.m. time period was the first half of NBC’s The Biggest Loser (5.1/ 8), followed ABC’s on-the-fence No Ordinary Family (3.4/ 5) and veteran One Tree Hill on The CW (1.4/ 2). 

 

In series-premiere news, Fox sitcom Traffic Light hit a stop sign, with a fourth-place 3.4/ 5 in the overnights at 9:30 p.m. and retention out of lead-in Raising Hope (#3: 4.6/ 7) of 74 percent. As a basis for comparison, former failed occupant Running Wilde launched with a 3.9/ 6 (out of a 4.9/ 7 for the premiere of Raising Hope) on Sept. 21, 2010. As for Raising Hope, the best kept secret currently in primetime, retention out of the 8:30 p.m. portion of Glee (8.3/12) was only 55 percent. If you liked old Fox comedy Malcolm in the Middle (and who didn’t?), you should check out Raising Hope. 

 

First at 9 p.m. was CBS’ sophomore NCIS: Los Angeles at a healthy 10.7/16. Next was the second half of NBC’s two-hour The Biggest Loser (5.8/ 9), which always delivers demographically, followed by surprise ABC returnee V (3.6/ 6), which is unlikely to make it into season three, and relocated Hellcats on The CW (1.2/ 2). Since The CW is already losing Smallville, it can’t swing the axe on all its questionable current occupants. But Hellcats is looking more questionable by the week.

 

As for demo friendly The Biggest Loser, here is the half-hour breakdown:

 

The Biggest Loser (NBC)

8:00 p.m.: 5.1/ 8 (#3)

8:30 p.m.: 5.1/ 8 (#3)

9:00 p.m.: 5.6/ 8 (#2)

9:30 p.m.: 5.9/ 9 (#2)

 

Top-rated overnight honors at 10 p.m. remained in CBS’ court, with critical sophomore favorite The Good Wife at an 8.4/14. But distant second-place Parenthood on NBC (3.8/ 6) will narrow the gap among adults 18-49, potentially even dominating in the demo. Third at 10 p.m. was ABC’s hiatus-bound Detroit 1-8-7 at a 3.7/ 6, which will be replaced with long-awaited Dana Delany crime solver Body of Proof in April.

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of January 31, 2011
 

It was all about Super XLV this week, of course, with the home of Pittsburgh vs. Green Bay, Fox, beating the four competing networks combined in all surveyed categories. Fox, in fact, oudelivered ABC, CBS, NBC and The CW together by as much as 110 percent among adults 18-34. Growth versus the year-ago week for Fox was in the triple-digits, no doubt, while CBS slid significantly because it housed then record Super Bowl XLIV one year earlier.