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BIA and The Kelsey Group’s Winning Media Strategies conference last week dissecting the local media scene was a supreme act of optimism at a time when even the rosiest predictions for local are dire. Few broadcasters attended the conference, which was populated primarily by vendors and analysts. Those that did heard a common theme from every panelist: a winning strategy implies investment, even when the economy and secular issues are hammering business.
For the near future, the local business looks grim.
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