Ex-Rodale Exec Hersam Moves to Westwood

Andrew Hersam, the former vp and publishing director for Rodale Inc., is moving to the radio business as executive vp of sales and chief revenue officer of Westwood One.

At Rodale, Hersam helped build the Runner’s World brand, recognized twice by Adweek’s Hot List. Prior to Rodale, he served as New York advertising sales director and sales development director for Sports Illustrated. His publishing credits also include sales positions at Details magazine and Times-Mirror Magazines.

Hersam is leaving May 9 to become executive vp of sales and chief revenue officer, Westwood One. He was promoted a little over a year ago to vp, publishing director for Rodale’s running properties and Sports Marketing & Events Group, from vp, publisher, Runner’s World.

–additional reporting by Lucia Moses