Dial Global Continues Domination

Despite major network changes made by Premiere Radio Networks and Westwood One, Dial Global continued to have the top rated networks in RADAR, Arbitron’s network radio ratings service. Dial Global’s Contemporary, Complete FM and Adult Power Networks were ranked one-two-three in adults 18-49. In adults 25-54, Dial Global’s Contemporary, Complete FM and Adult Power Networks were No. 1, No. 2 and No. 4.

Both Dial Global’s and Westwood One’s realigned changes debuted with the previous RADAR report. The current RADAR report, covering the period January 8, 2009 to December 9, 2009, included the debut of Premiere Radio Networks’ realigned networks.

Premiere’s newest network, Informed, debuted at No. 5 in adults 18-49 and No. 3 in adults 25-54.

Both Dial Global and Premiere dominated the top 10 rankers. In adults 18-49, Dial Global had five of the top 10 networks and Premiere had four. In adults 25-54, Dial Global and Premiere each had four in the top 10.

United Station’s Impact Network was also ranked among the top 10 networks in adults 18-49 and adults 25-54.

Westwood One’s Adult Network was ranked No. 6 among adults 25-54.

Arbitron’s RADAR 104 report includes data from both Arbitron’s diary-based survey markets and its portable people meter service.