Debuting Tonight – Mental and Hitched or Ditched

Tuesday, May 26, 2009
Prime-Time Metered Market Monday Ratings:
NBC Squeezes Past CBS for First in the Overnights  
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Long Running Sitcoms


NBC Squeezes Past CBS for First in the Overnights 

Monday 5/25/09


NBC   4.9/ 8
CBS    4.8/ 8
Fox     3.6/ 6
ABC   3.5/ 6

CW    0.8/ 1


-Percent Change From the Year-Ago Evening (Monday, May 26, 2008):

NBC: +32, ABC: no change, Fox: – 8, CBS: -11, CW: -20


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, May 25, 2009.   


Note: The listing of winners and losers will return in September. 

-Ratings Breakdown:

NBC scratched out a rare metered market victory on this holiday Monday (and first Monday of the non-traditional season), with a one-tenth of a rating point advantage over second-place CBS. Third overall was Fox, followed by ABC and the CW.


A two-hour of edition of Dateline (which I am sure you will be seeing a lot of this summer) opened the evening for NBC with a 4.8 rating/8 share in the overnights from 8-10 p.m., with the half-hour breakdown as follows:


Dateline (NBC)

8:00 p.m.: 4.5/ 8 (#1)

8:30 p.m.: 5.0/ 8 (#1)

9:00 p.m.: 4.8/ 8 (#2)

9:30 p.m.: 4.9/ 8 (#1)


That led into an original installment of Medium, which narrowly won the 10 p.m. hour with a 5.3/ 9. Medium, which concludes the season next Monday, moves to CBS next fall in the Friday 9 p.m. hour (out of Ghost Whisperer and into Numbers). 


CBS aired repeats of its Monday night line-up, which performed as follows:


 8:00 p.m.: The Big Bang Theory (R): 4.1/ 7 (#2)

 8:30 p.m.: How I Met Your Mother (R): 3.8/ 6 (#2)

 9:00 p.m.: Two and a Half Men (R): 6.1/10 (#1)

 9:30 p.m.: Rules of Engagement (R): 4.8/ 8 (#2)

10:00 p.m.: CSI: Miami (R): 5.1/ 9 (#2)


As a reminder, How I Met Your Mother will relocate into the Monday 8 p.m. anchor spot next fall, leading into new comedy Accidentally on Purpose with Jenna Elman at 8:30 p.m. Current occupant The Big Bang Theory heads to 9:30 p.m. out of Two and a Half Men (and in place of Rules of Engagement, which returns in midseason). While the moves, no doubt, will benefit laugh-out-loud The Big Bang Theory, How I Met Your Mother was not necessarily successful leading off Monday in the past and Accidentally on Purpose looks painfully unfunny.


In season-premiere news, ABC summer entry Here Come the Newlyweds collapsed at 10 p.m., with a last-place 3.1/ 5 in the overnights. Retention out of the 9:30 p.m. portion of lead-in The Bachelorette (4.1/ 6) was 76 percent. Overall, The Bachelorette (which is a far cry from the recent season of The Bachelor) averaged a 3.7/ 6 from 8-10 p.m., with the half-hour breakdown as follows:


The Bachelorette (ABC)

8:00 p.m.: 3.5/ 6 (#3)

8:30 p.m.: 3.5/ 6 (#4)

9:00 p.m.: 3.8/ 6 (#3t)

9:30 p.m.: 4.1/ 6 (#3)


Rounding off the evening were repeats of Fox’s House (#3t: 3.5/ 6) and Bones (#4: 3.9/ 6), and two repeat episodes of The CW’s One Tree Hill (#5: avg. 0.8/ 1 from 8-10 p.m.). Airing out of House next fall is the relocate Lie To Me, which returns for season two. The CW will remain intact with Gossip Girl and One Tree Hill. 

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not
-Record Debut for SOAPnet’s Southern Belles: Louisville:

The launch of Southern Belles: Louisville on May 21, SOAPnet’s 10-episode reality series, broke the record books as the cable net’s strongest premiere on record in total viewers (459,000), women 18-34 (73,000) and women 18-49 (205,000). Comparably, this was SOAPnet’s best performance in the Thursday 10 p.m. hour since Nov. 20, 2008 in total viewers and women 18-34, and best since Jan. 31, 2008 in women 18-49. Growth from the year-ago time period average was as much as 24 percent among women 18-34.