Clean Weekly Sweep for Fox

THE PROGRAMMING INSIDER

Wednesday, March 23, 2011

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Respectable Delivery for Best in Film on ABC

 
National Ratings in Prime-Time:

Week of March 14, 2011

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Fishy Concept
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Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Respectable Delivery for Best in Film on ABC

 

Tuesday 3/22/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS 10.5/17
ABC   4.6/ 7
NBC   4.2/ 7
Fox     3.3/ 5
CW    0.6/ 1
 
———-
 

-Percent Change from the Year-Ago Evening (Tuesday, 3/23/10):

CBS: +42, NBC: +14, Fox: -34, CW: -62, ABC: -67
 
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-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats):

No Ordinary Family (ABC)

 
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-Ratings Breakdown:

CBS led the overnight Tuesday troops care of its winning combination of NCIS (#1: 12.3 rating/20 share), spin-off NCIS: Los Angeles (#1: 10.7/17) and older-skewing The Good Wife (#1: 8.6/14), which does not own the 10 p.m. hour among adults 18-49 by any means. Comparably, CBS more than doubled second-place ABC. But the arrival of the live Dancing with the Stars Results Show next Tuesday at 9 p.m. means ABC will pick up considerable speed.

 

Third overall in the metered markets was NBC, followed by Fox and another night of encore telecasts on The CW.

 

ABC kicked-off the evening on a negative note, as usual, care of on-the-fence freshman drama No Ordinary Family at a very ordinary (and fourth-place) 3.6/ 6 in the overnights at 8 p.m. There is no reason to believe No Ordinary Family will be back next season. Next was two-hour special Best in Film: The Greatest Movies of Our Time at a respectable 5.1/ 9 in the overnights from 9-11 p.m. Here is the half-hour breakdown:

 

Best in Film: The Greatest Movies of Our Time (ABC)

 9:00 p.m.: 4.8/ 8 (#3)

 9:30 p.m.: 5.2/ 8 (#3)

10:00 p.m.: 5.4/ 9 (#2)
10:30 p.m.: 5.1/ 9 (#2)
 

Comparably, Best in Film built from the 8:30 p.m. portion of No Ordinary Family (3.4/ 5) by a hefty 50 percent.

 

Over at NBC, another two-hour edition of The Biggest Loser (which is one hour too many) was on the overnight map with a 5.3/ 8 from 8-10 p.m., building by half-hour as follows:

 
The Biggest Loser (NBC)
8:00 p.m.: 5.0/ 8 (#2)
8:30 p.m.: 5.1/ 8 (#2)
9:00 p.m.: 5.3/ 8 (#2)
9:30 p.m.: 5.8/ 9 (#2)
 

And that led into a repeat of Parenthood at a very last-place 1.9/ 3 at 10 p.m.

 

Fox aired a night of all repeats care of Glee (#3: 4.0/ 6), featuring guest star Gwyneth Paltrow, worthy Raising Hope (#4: 3.1/ 5) and failing Traffic Light (#4: 2.2/ 3). Last night’s encore installment of Raising Hope is the one the producers should submit for Emmy consideration.

 

In the distant No. 5 spot, as usual, were repeats of The CW’s One Tree Hill (0.7/ 1) and Hellcats (0.6/ 1).

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of March 14, 2011
 

It was a clean sweep for Fox, which finished the week of March 14 first in households and total viewers and the three key demos…adults 18-49, adults 25-54 and adults 18-34. Comparably, the home of American Idol was virtually identical to one year earlier. Excluding adults 18-34, CBS finished second across the board and the hefty year-to-year losses are a reflection of the ongoing NCAA Tournament (which aired on Thursday, Friday and Saturday) now also airing on TNT, TBS and TruTV. With additional platforms, the results on CBS alone are on the downside.