CBS Wins Wednesday; ABC the Network to Beat Among Adults 18-49

Thursday, December 10, 2009
 

Prime-Time Metered Market Wednesday Ratings:
CBS Wins, ABC the Network to Beat Among Adults 18-49  

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Hello Hooterville

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Prime-Time Metered Market Wednesday Ratings:

CBS Wins, ABC the Network to Beat Among Adults 18-49  

 
Wednesday 12/09/09

Note: San Diego, Phoenix and Oklahoma City are excluded from the following averages.

 

              HH
          Rtg/Shr

CBS   7.2/12
ABC 5.8/ 9
Fox    4.4/ 7
NBC 4.2/ 7
CW    1.0/ 2
 
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-Percent Change From the Year-Ago Evening (Wednesday, December 10, 2008):

ABC: +49, CW: – 9, CBS: -11, NBC: -29, Fox: -31
 
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-Yesterday’s Winners:

Criminal Minds (CBS), CSI: NY (CBS), Barbara Walters Special: The 10 Most Fascinating People of 2009 (ABC)

 
-Honorable Mention:
Modern Family (ABC), Glee (Fox)
 
-Disappointing:

Mercy (NBC), The Middle (ABC), Cougar Town (ABC)

 
-Yesterday’s Losers:
The Jay Leno Show (NBC)
 
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-Ratings Breakdown:

Led by Criminal Minds and CSI: NY, CBS scored another midweek overnight victory, beating second-place ABC by 24 percent. But ABC is the network to beat among adults 18-49 thanks to Modern Family and annual Barbara Walters Special: The 10 Most Fascinating People of 2009. Third in the metered markets was Fox, followed by NBC and The CW. 

 

CBS led the overnights troops in the soft Wednesday 8 p.m. hour care of sitcoms The New Adventures of Old Christine (4.9 rating/8 share) and Gary Unmarried (4.5/ 7), but it was a close call between the Big 4 networks. Take a look:

 
Wednesday 8-9 p.m.
 
CBS

8:00 p.m. – The New Adventures of Old Christine: 4.9/ 8 (#1)

8:30 p.m. – Gary Unmarried: 4.5/ 7 (#1)

 
ABC

8:00 p.m. – Shrek the Halls (R): 4.8/ 8 (#2)

8:30 p.m. – The Middle: 4.3/ 7 (#3t)
 
NBC
8:00 p.m. – Mercy: 4.4/ 7 (#3)
 
Fox

8:00 p.m. – So You Think You Can Dance: 4.1/ 7 (#4)

 

Needless to say, there is room for a big hit if the right show came along. Capping off the 8 p.m. hour was a repeat of The CW’s Gossip Girl at a mere 0.7/ 1 in the overnights.

 

At 9 p.m., CBS’ veteran Criminal Minds stood well above the competition, with an 8.8/14 (which built by a hefty 96 percent from Gary Unmarried). But do not rule out ABC sitcom Modern Family (#2: 5.3/ 8), which always delivers among adults 18-49. Leading out of Modern Family was Cougar Town at a disappointing fourth-place 4.4/ 7 in the overnights at 9:30 p.m.

 

Also in the Wednesday 9 p.m. hour was NBC’s Law & Order: SVU (#2: 5.1/ 8), the winter season-finale of Fox’s Glee (4.7/ 7), and a repeat of The Victoria’s Secret Fashion Show (1.3/ 2) on The CW, which aired on CBS last week. Every show in the 9 p.m. hour built from their lead-ins.

 

Tops in the overnights at 10 p.m. was CBS’ CSI: NY at an 8.3/14. But in the close second-place position was ABC’s annual Barbara Walters Special: The 10 Most Fascinating People of 2009 at a 7.9/13. Comparably, that built from lead-in Cougar Town by a hefty 80 percent. Although NBC’s The Jay Leno Show got a boost out of the season-finale of The Biggest Loser on Tuesday, last night it plummeted to a distant third-place 3.1/ 5.

 

Source: Nielsen Media Research data (R = repeat)

 
Ratings Box:
What’s Hot/What’s Not
 

-National Ratings in Syndication – Week of November 23:

Here are the top 20 rated programs in syndication for the week of November 23 based on households. Due to Thanksgiving week, Thursday and/or Friday may be excluded from the weekly average and are noted as follows: * = three day average, ** = four day average.

 

Of note among women 18-34 was NBC Universal’s Maury, which led the crop of talkers with a 1.5 rating in the demo (versus a 1.4 for Oprah).