CBS Regains Weekly Dominance

THE PROGRAMMING INSIDER

Wednesday, November 10, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; ABC Lifted by Dancing with the Stars

 
National Ratings in Prime-Time:

Week of November 1, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Don’t Be a Meathead

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Prime-Time Metered Market Tuesday Ratings:

CBS Wins; ABC Lifted by Dancing with the Stars

 

Tuesday 11/09/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 10.6/16
ABC   7.5/12
Fox     5.3/ 8
NBC  4.2/ 7
CW     1.4/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, November 10, 2009):

Fox: +51, CW: +27, ABC and CBS: + 3 each, NBC: -14
 
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-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), Dancing with the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats and election coverage):

Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW), Detroit 1-8-7 (ABC), Parenthood (NBC)

 
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-Ratings Breakdown:

Dominant CBS scored another Tuesday overnight victory, with its solid combination of NCIS (#1: 12.6 rating/19 share), spin-off NCIS: Los Angeles (#2: 10.1/15) and The Good Wife (#1: 9.2/16), which featured guest star Michael J. Fox last night. Comparably, CBS outdelivered second-place ABC by a hefty 41 percent.

 

Over at ABC, freshman No Ordinary Family has settled in at modest levels with a third-place 5.2/ 8 at 8 p.m. One year earlier, week two of the remake of V scored a 6.3/10 in this time period on Nov. 10, 2009. Here is the six-week metered market track for No Ordinary Family:

 

No Ordinary Family (ABC) – Tues. 8 p.m.

 9/28/10: 7.4/11
10/05/10: 5.9/ 9
10/12/10: 5.3/ 8
10/19/10: 5.3/ 8
10/26/10: 5.2/ 8
11/09/10: 5.2/ 8
 

In the TV Tidbits section below, I list the People’s Choice Award nominations in all categories of television. The oddest entry is No Ordinary Family as Favorite New TV Comedy. Isn’t this supposed to be a drama?

 

At 9 p.m., the live Dancing with the Stars Results Show on ABC perked up to a first-place 11.8/18, building from the 8:30 p.m. portion of No Ordinary Family (5.2/ 8) by a massive 127 percent. With Kurt Warner gone, it is safe to say that Bristol Palin is the new “Sanjaya.”

 

Despite the ample lead-in support, freshman ABC crime solver Detroit 1-8-7 dipped to a series-low (and second-place) 5.4/10 at 10 p.m. Comparably, retention out of the 9:30 p.m. portion of Dancing with the Stars (12.3/18) was just 44 percent. And there was a loss of 17 percent in the overnights for Detroit 1-8-7 at 10:30 p.m. (5.9/10 to 4.9/ 9). Here is the overnight track:

 
Detroit 1-8-7 (ABC) – Tues. 10 p.m.
9/21/10: 7.1/12
9/28/10: 6.1/10
10/05/10: 5.7/10
10/12/10: 5.3/ 9
10/19/10: 5.8/10
10/26/10: 5.6/10
11/09/10: 5.4/ 9
 

Fox, as usual, started out strong but dipped considerably with its line-up of Glee (#2: 7.7/11), which is a lock for time period dominance among adults 18-49, and sitcoms Raising Hope (#4: 3.9/ 6) and colossal dud Running Wilde (#4: 2.1/ 3). From a quality standpoint, I can understand why Fox granted Raising Hope a full season renewal…its damn good. Too bad more viewers have not found it…yet.

 

Over at NBC, veteran The Biggest Loser remains on the negative this season, with last night’s 4.6/ 7 from 8-10 p.m. down by 12 percent from the 5.2/ 8 on the year-ago evening. Here is the half-hour breakdown:

 

The Biggest Loser (NBC)

8:00 p.m.: 4.5/ 7 (#4)

8:30 p.m.: 4.5/ 7 (#4)

9:00 p.m.: 4.5/ 7 (#3)

9:30 p.m.: 4.8/ 7 (#3)

 

Part of the losses for The Biggest Loser could be a result of recent unnecessary summer entry Losing it with Jillian, which featured Jillian Michaels. At 10 p.m., sophomore Parenthood remains a disappointment, with a distant third-place 3.5/ 6 in the overnights at 10 p.m.