CBS Leads Thursday Overnights; Vampire Diaries on the Rise on The CW


Friday, January 22, 2010
 
Prime-Time Metered Market Thursday Ratings:

CBS Wins; The Vampire Diaries on The CW Picks Up Steam  

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
A Mousy Question
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Note: Due to the NATPE conference in Las Vegas next week, The Programming Insider will not be published on Monday, Jan. 25 and Thursday, Jan. 28. But check out PIFeedback.com for the updated fast affiliate rating results.

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Prime-Time Metered Market Thursday Ratings:

CBS Wins; The Vampire Diaries on The CW Picks Up Steam 

    
Thursday 1/21/10
 

              HH
          Rtg/Shr

CBS   8.0/12
ABC 7.2/11
Fox    6.2/ 9
NBC 3.7/ 6
CW    2.4/ 4
 
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-Percent Change From the Year-Ago Evening (Thursday, January 22, 2009):
Fox: +13, CW: + 4, ABC: + 3, CBS: no change, NBC: -18
 

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-Yesterday’s Winners:

Bones (Fox), The Vampire Diaries (CW), Grey’s Anatomy (ABC), CSI (CBS), The Mentalist (CBS), Private Practice (ABC)

 
-Honorable Mention:
The Office (NBC)
 
-Could Be Better/Could Be Worse:
The Deep End (ABC)
 
-Yesterday’s Losers (excluding repeats):

Community (NBC), Parks and Recreation (NBC), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

CBS led this third January Thursday in the overnights, with an 11 percent advantage over second-place ABC. But ABC could, of course, win the evening among adults 18-49 on the strength of Grey’s Anatomy and Private Practice. Third overall was an improved Fox, followed by NBC and The CW, which has some bragging rights of its own.

 

Fox opened the evening on a winning note care of underrated Bones, which rose to a 7.8 rating/12 share in the overnights without CBS’ veteran Survivor in the competitive 8 p.m. mix. In series-premiere news, ABC drama The Deep End got off to a sluggish start with a 5.3/ 8 — 30 percent below the debut of prior time period occupant FlashForward on Sept. 24, 2009 (7.6/13). Considering most new shows drop in the vicinity of 10 to 20 percent in the second week, this is not all that impressive. Keep in mind that Survivor (themed Heroes vs. Villains) returns on Feb. 11 following a retrospective clips show one week earlier.

 

Also populating the 8 p.m. hour were two repeat episodes of CBS’ riotous The Big Bang Theory (#3, avg. 4.9/ 8), NBC’s struggling Community (#4: 3.5/ 5) and Parks and Recreation (#4: 3.1/ 5), and The Vampire Diaries on The CW (#5: 2.9/ 4). This is, to my knowledge, the second highest-rated overnight performance to-date for The Vampire Diaries, which built by 16 percent from year-ago occupant Smallville (2.5/ 4 on Jan. 22, 2009). As for Parks and Recreation, which dipped by nine percent from failed Kath & Kim one year earlier (3.4/ 5), this is not the kind of mass appeal sitcom the network needs to make inroads. Community and Parks and Recreation, in fact, could not even beat The Big Bang Theory in repeats.

 

At 9 p.m., ABC and CBS tied for top-rated overnight honors, with CSI and Grey’s Anatomy each at a 9.3/14. Grey’s Anatomy will, however, win the hour among adults 18-49. Also in the time period were NBC’s The Office (#3: 5.1/ 7), which always scores among adults 18-49, and 30 Rock (#4: 4.2/ 6), Fox’s Fringe (#4: 4.8/ 7), and Supernatural on The CW (#5: 2.0/ 3). Supernatural did not, unfortunately, benefit from the improved lead-in support.

 

CBS’ The Mentalist, as always, closed the night on a winning overnight note, with a 10.0/16 at 10 p.m. But ABC’s Private Practice (#2: 7.2/12) is still expected to win the time period among adults 18-49. Last, and very least, was NBC failure The Jay Leno Show (#3: 3.3/ 5).  Jay Leno, in fact, has broken The Programming Insider record books by being listed the most number of times as a loser.