CBS Dominates the Week of Aug. 24

Wednesday, September 2, 2009
Prime-Time Metered Market Tuesday Ratings:

NBC Wins on the Strength of America’s Got Talent  

National Ratings in Prime-Time:

Week of August 24, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

A Six Million Dollar Question

NBC Wins on the Strength of America’s Got Talent 
Tuesday 9/01/09


NBC 6.4/11
CBS   5.5/ 9
Fox    3.4/ 6
ABC 2.2/ 4
CW    0.7/ 1

-Percent Change From the Year-Ago Evening (Tuesday, September 2, 2008):

CBS: +49, NBC: +19, ABC and Fox: -24 each, CW: -82
-Yesterday’s Winners:

NCIS R (CBS), Hell’s Kitchen (Fox), America’s Got Talent (NBC)

-Honorable Mention:
Big Brother (CBS)
-Yesterday’s Losers (Excluding Repeats):

Shaq Vs. (ABC), More to Love (Fox), Primetime: The Outsiders (ABC)

-Ratings Breakdown:

A night of summer favorite America’s Got Talent led NBC to overnight Tuesday victory, with a 16 percent advantage over second-place CBS. Finishing a distant third in the metered markets was Fox, followed by ABC and The CW. Hefty erosion for The CW is a result of a two-hour edition of 90210 debuting on the year-ago evening. 


CBS opened the night with a repeat of NCIS at a dominant 6.8 rating/12 share in the overnights. Second in the 8 p.m. hour was Fox’s healthy Hell’s Kitchen (4.4/ 8), which will win the time period among adults 18-49, followed by a repeat of America’s Got Talent on NBC (4.1/ 7), a repeat of the first episode of ABC’s Crash Course (1.7/ 3), and a repeat of the CW’s 90210 (0.8/ 1). Of note for Hell’s Kitchen last week was an overall first-place finish in all of primetime among adults 18-49. Mark your calendars for next Tuesday, meanwhile, for the second-season premiere of 90210 (followed by the debut of the Melrose Place remake).


NBC moved into the overnight winner’s circle at 9 p.m. and remained there for the rest of the night with a two-hour edition of America’s Got Talent at a 7.5/12 from 9-11 p.m. Take a look at the half-hour breakdown:

America’s Got Talent (NBC)

 9:00 p.m.: 7.1/11 (#1)

 9:30 p.m.: 7.8/12 (#1)

10:00 p.m.: 7.8/13 (#1)
10:30 p.m.: 7.5/13 (#1)

Second from 9-10 p.m. behind America’s Got Talent was CBS’ Big Brother, at a 4.6/ 8 in the overnights. Mirroring recent weeks, expect competitive results as well among adults 18-49 for the summer guilty pleasure. As for tomorrow’s live eviction, get your bags packed, Jeff. You blew it!


Third in the overnights at 9 p.m. was ABC dud Shaq Vs. (2.5/ 4), followed by Fox’s failing More to Love (2.4/ 4), and another repeat of The CW’s 90210 (0.7/ 1). I assume at this point that Shaquille O’Neal will avoid doing anymore non-scripted summer series. 


Second at 10 p.m. behind the second half of America’s Got Talent was another repeat episode of CBS’ NCIS (5.3/ 9), followed by ABC summer newsmagazine Primetime: The Outsiders (2.4/ 4). 


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of August 24, 2009


Excluding a first-place finish by Fox among adults 18-34, CBS swept this final week in August, ranking No. 1 in households, total viewers, adults 18-49 and adults 25-54, and building over the comparable year-ago week by margins of 19 to 33 percent. CBS has now dominated in total viewers for 10 out of the last 11 weeks. NBC finished second in the five surveyed categories, with growth of single digits. Fox was also on the minor plus side, while MyNetworkTV continued to successfully capitalize on the arrival of Friday Night Smackdown! Keep in mind, however, that the majority of MyNetworkTV’s schedule will shift to repeats next season. Capping off the week were eroding results for fourth-place ABC and last-place The CW.