CBS and Fox Share Victory for the Week of Nov. 23

Thursday, December 3, 2009
 

Prime-Time Metered Market Wednesday Ratings:
Dominant NBC Inches Past CBS; The Eye Net Poised for Victory Among Adults 18-49

 
National Ratings in Prime-Time:

Week of November 16, 2009

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

An Osbourne in Primetime  

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Prime-Time Metered Market Wednesday Ratings:

Dominant NBC Inches Past CBS; The Eye Net Poised for Victory Among Adults 18-49

 
Wednesday 12/02/09
 

              HH
          Rtg/Shr

NBC 5.3/ 9
CBS   5.2/ 8
Fox    4.1/ 6
ABC 3.6/ 6
CW    0.8/ 1
 
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-Percent Change From the Year-Ago Evening (Wednesday, December 3, 2008):

CBS: – 9, Fox: -13, ABC: -16, NBC: -24, CW: -27
 
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-Yesterday’s Winners:

Christmas in Rockefeller Center (NBC), Rudolph the Red-Nosed Reindeer R (CBS), Law & Order: SVU R (NBC), Criminal Minds R (CBS)

 
-Honorable Mention:
Glee (Fox)
 
-Yesterday’s Losers:

So You Think You Can Dance (Fox), The Grammy Nominations Concert Live! – Countdown to Music’s Biggest Night (CBS), Eastwick (ABC), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

NBC led the overnight Wednesday troops, inching past second-place CBS by one-tenth of a rating point. Third overall was Fox, followed by repeat populated ABC and a night of encores on The CW. 

 

NBC’s annual Christmas in Rockefeller Center special won the 8 p.m. hour, with a 6.0 rating/10 share in overnights. While this was a loss of 18 percent from it’s year-ago performance (7.3/12 on Dec. 3, 2008), it was still an improvement over regularly scheduled Mercy. And it beat a repeat of CBS’ perennial Rudolph the Red-Nosed Reindeer (5.8/ 9) by three percent in the overnights. But Rudolph will certainly have the advantage among adults 18-49. One year earlier (also on Dec. 3, 2008), Rudolph was stronger at a 6.5/11.   

 

Also airing from 8-9 p.m. was a repeat of ABC’s Modern Family (#3: 4.1/ 7) and an original episode of The Middle (#3: 3.9/ 6), one of the best new sitcoms in years, Fox’s So You Think You Can Dance Results Show (3.6/ 6), and a Wednesday repeat of The CW’s Gossip Girl (0.9/ 1), which just does not play well in non-originals.

 

Minus Criminal Minds in the competitive mix, a repeat of NBC’s Law & Order: SVU finished first in the overnights from 9-10 p.m., with a 5.9/ 9. Next was Fox’s Glee (4.5/ 7), which will air its fall season-finale next week, followed by repeats of ABC comedies Modern Family (#4: 4.3/ 7) and Cougar Town (#3t, 3.8/ 6), CBS special The Grammy Nominations Concert Live! – Countdown to Music’s Biggest Night (#3t, 4.1/ 6), and a repeat of The Vampire Diaries on The CW (#5: 0.8/ 1). One year earlier, The Grammy Nominations Concert Live! – Countdown to Music’s Biggest Night averaged a 4.7/ 8 on Dec. 3, 2008. Worth noting for Glee was growth of 18 percent out of the 8:30 p.m. portion of So You Think You Can Dance (3.8/ 6). 

 

A 10 p.m. repeat of CBS’ Criminal Minds capped off the evening with a dominant 5.8/10 in the overnights at 10 p.m. Next was NBC’s The Jay Leno Show (4.1/ 7), followed by ABC’s soon-to-conclude Eastwick at a mere 2.8/ 5. 

 

Source: Nielsen Media Research data (R = repeat)

 
National Ratings in Prime-Time:

Week of November 23, 2009

 

It was yet another week of split leadership between CBS and Fox, with CBS first in households, total viewers and adults 25-54, and Fox No. 1 among adults 18-49 and adults 18-34 for the holiday week of Nov. 23. CBS, which has now ranked first in total viewers for eight of the last nine weeks, was down in the low double-digits demo-wise compared to one year earlier. Fox, in contrast, built by margins of 11 to 19 percent.