CAB: Ratings Soar as Investment in Originals Grows

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Driven by a wealth of original programming, ad-supported cable is outdrawing the broadcast networks by an average spread of 10.9 ratings points per night, according to Cabletelevision Advertising Bureau analysis.

The CAB on Monday said that cable is averaging a 35.3 household rating through the first 18 weeks of the current TV season (Sept. 22-Jan. 25), while the broadcast nets are averaging a 24.4 HH rating.

Cable is also enjoying gains among some core demos, growing 6.9

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