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Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or a throw to the show's website, where Cigna's "Go You" campaign and Chase's Sapphire Preferred credit card appear in webisodes.
Yes, that's a lot of branding to work into a single program. "It's a delicate balance," admits Jamie Cutburth, vp of partnership marketing for Bravo Media.
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