Arbitron Commercializes PPM in 8 Markets

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NEW YORK Arbitron said that it has commercialized its portable people meter radio ratings services in eight new markets, two days before the originally scheduled date of Oct. 8.

The research firm also announced that it has asked the U.S. District Court for the Southern District of New York for a declaratory judgment and injunctive relief against the Attorney General for the State of New York to prevent any attempt to restrain Arbitron’s publication of its portable people meter listening estimates.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in