3 Ways to Combine Direct Mail With Digital Marketing
Performance Marketing
When you combine your direct mail with digital marketing, you enhance it and drive better results. There are many ways to add digital to your direct mail campaigns in a [...]
FTC’s Ad Regulator Plans to Focus Heavily on Native and Mobile
Brand Marketing
Specs Who Jessica Rich Age 51
Facebook Facing Class Action Suit Over Privacy
Performance Marketing
Facebook is starting off the year under fire once again for allegations that it has violated its users' privacy. Two Facebook users have filed against the social network for using [...]
Users More Likely to Click On Ads With AdChoices Icon
Performance Marketing
Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance.
Google Might Want to Rethink Scanning Gmail
Performance Marketing
Google may want to rethink delivering targeted ads based on email scans. A federal judge this morning declined Google's request to dismiss a class action lawsuit that alleged Google's scanning [...]
Poll: Targeted Advertising Is Not the Bogeyman [Updated]
Performance Marketing
Consumers may be worried about Internet privacy, but targeted advertising is the least of them. In fact, only 4 percent were concerned about behavioral targeting, according to a Zogby Analytics [...]