Press Release: MediaRadar Study – Native Renewal Rates Up to 40% in 2018
NEW YORK, NY (November 30, 2018)— MediaRadar, the leading advertising intelligence and sales enablement platform, today released its latest trend report on digital native ad spend from January 2016 to June [...]
Another Social Media Marketer Goes Wild on Tinder
Performance Marketing
Tinder "hacker" marketers are popping up everywhere. Now, a Toronto woman said she matched 2,000 men in 24 hours on the hot dating app, all by following a social media [...]
Coca-Cola Serves World Cup Trivia on QuizUp
Performance Marketing
Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising [...]
How One Guy Wooed 2,000 Women on Tinder
Performance Marketing
Blake Jamieson is trying to digitally play his way into women’s hearts, and it might actually be working. The aspiring content marketer applied a little branding to his profile on [...]
BlackBerry Messenger Debuts Slate of Ad Products
Performance Marketing
BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week [...]
Messaging App Tango Raises $280 Million
Performance Marketing
Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising roun