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Coca-Cola is now sponsoring World Cup trivia on QuizUp, the fast-growing mobile app out of Iceland. The app from Plain Vanilla Games has been testing branded quizzes as its advertising model.
Coca-Cola is the second big brand to try marketing there, following Google’s collaboration that started last month. Google Maps sponsors a geography quiz called Earth From Above.
“We started working on a premium ad model,” said Viggo Jonsson, vp of business development at QuizUp. “Instead of just buying ads, we partner with the companies to create original content.”
In that spirit, QuizUp, which only launched in November, just started offering soccer trivia sponsored by Coke.