Pfizer and Allergan Agree to $160 Billion Merger, Creating World’s Largest Health Care Company
Brand Marketing
Two giants of the health care industry, Pfizer and Allergan, announced Monday that they will merge to create the world's largest drug maker in terms of sales. Pfizer will buy [...]
Eric Mower + Associates Gets a Presence in New York
Brand Marketing
Eric Mower + Associates is coming to the Big Apple. The Syracuse, N.Y.-based agency is merging with public relations specialist Middleton & Gendron in New York, giving Eric Mower a [...]
MDC’s Assembly Gets Bigger Through Another Merger
Brand Marketing
MDC Partners is merging media units again. Seven months after TargetCast merged with RJ Palmer to create Assembly, Assembly is absorbing Doner Media, the media planning and buying arm of [...]
Omnicom’s Net Income Grew 13% in Q2
Brand Marketing
Omnicom Group generated net income of more than $318 million in the second quarter, up 13 percent from the same period last year. Revenue for the quarter grew 6 percent [...]
Office Depot’s Review Follows Merger With OfficeMax
Brand Marketing
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year.
Maurice Lévy Says Omnicom Merger Was ‘Dream of My Life’
Brand Marketing
Publicis Groupe CEO Maurice Lévy opened up today at a Salesforce.com conference in Paris about the dashed hopes he had for his company’s merger with Omnicom Group—a failed initiative that [...]