Alt Image Text

Information Diet: Dominik García-Lorido

Brand Marketing

Specs Age 28 Accomplishments  Star as Mercedes Lazaro in the TV series Magic City, set in 1950's Miami (premieres April 6 on Starz); has appeared alongside her father, actor Andy Garcia, [...]

Alt Image Text

‘Cosmo Latina’ Takes Aim At Bicultural Readers

Performance Marketing

When Hearst Magazines launches Cosmopolitan Latina in May, it will target an audience that brands are growing increasingly aware of: the millions of young, bilingual and bicultural Latino Americans. And [...]

Alt Image Text

Univision’s Strategic Shift

Convergent TV

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations [...]

Alt Image Text

TV Bebé Boom

Convergent TV

Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, dozens of newcomers—some [...]

Alt Image Text

Social Media Breaks Down Barriers for Shoppers

Brand Marketing

Add social media to the growing list of ways Hispanic consumers wield their power.

Alt Image Text

Marketers: A Demo Awaits You

Performance Marketing

You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex [...]