global creative review Brand Marketing Estée Lauder Hires an Agency for Global Assignment Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Brand Marketing TBWA Wins BNY Mellon’s Global Account BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than $5 million. Brand Marketing Puma Reviews Its Creative Business Puma is looking for a new lead global agency, according to sources. Brand Marketing Lufthansa, British Airways Launch Global Reviews Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is the incumbent on the Lufthansa account and is defending, according to sources. The carrier spends an estimated $90 million in media worldwide each year. Brand Marketing J&J’s Global Creative Review Nears Finish Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three roster shops: DDB, BBDO and JWT. Brand Marketing Four Agencies Advance in Global HP Review The anticipated cut in Hewlett-Packard’s global creative review for its personal computers has finally come down. It feels more like a trim than a buzz cut, however. Brand Marketing 5 Shops Reach Finals in Global HP Review In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin. Brand Marketing BofA Briefs Finalists in Global Review Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team.