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In Hewlett-Packard’s global creative review for its personal computing division, it apparently helps to know Eric Keshin.
Four of the five finalists for the business—twofifteenmccann, The Martin Agency, Grey and DDB—have past ties to Keshin, a former top executive at McCann Worldgroup who now leads marketing for the division. The other finalist, BBDO, is already an HP roster shop, handling corporate image and printing and imaging assignments. Global media spending on business in play is estimated at $120 million.
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