This is a Profile

Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer

Digital

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week [...]

This is a Profile

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

Brand Marketing

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.

This is a Profile

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Digital

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays [...]

This is a Profile

Mobile Will Push Digital Ad Dollars Past TV by 2019

Digital

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years.

This is a Profile

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019

Digital

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research.

This is a Profile

Simulmedia’s New CMO Sees the Future of TV

Brand Marketing

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48

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