Federated Media Digital Demand Media Dumps Direct Sales Business Demand Media's direct sales business has bought the farm. Digital Pinterest Plays Coy on Ads, but Expect Commerce to Lead A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest advertising will be native-looking and centered on commerce. Digital Digital Dignitaries Debate Display’s Death Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait. Digital IAB to Rally Industry Against Bogus Publishers and Bots The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating. Digital Federated Media CEO Deanna Brown to Depart In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to the position. Digital NewFronts Returning With Packed Lineup If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans. Digital Federated Media Shutters Standard Direct Sales Business In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e., the division charged with selling standard display ads. Digital San Francisco Tech Scene Opens Its Doors for Innovation Month It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea to Battelle.