Q&A: Dick Costolo on Life After Twitter and Why He’s on Board With 2 Ambitious Startups
Performance Marketing
Since his high-profile parting of ways with Twitter, former CEO Dick Costolo has kept a low profile—and that's just the way he wants it.
Here’s Why Twitter’s Porn Problem Freaked Out Brands
Brand Marketing
There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running [...]
24 Hours in Advertising: Monday, May 4, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video
Performance Marketing
Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content.
Twitter Now Has 288 Million Users, But Its Growth Rate Is Under Scrutiny
Performance Marketing
OK, don't freak out. Twitter's growth appears to be slowing, according to a quarterly earnings call today, but the social network says it's actually gained nearly twice as many users [...]
The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back
Performance Marketing
Twitter can make a bad first impression. When new people sign up they often fall off quickly.