5 Ways to Improve Your Blog Posts for Search in 2020
Performance Marketing
Google never fails to keep us on our toes. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm [...]
Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts
Performance Marketing
Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what [...]
Almost Half of The Huffington Post’s Traffic Comes From Overseas
Performance Marketing
The Huffington Post is fast becoming an international media brand. It now publishes eight editions outside the U.S. and expects to export its celebrity, news and aggregation model to Brazil, [...]
FCC’s Tom Wheeler: The Blogging Chairman
Performance Marketing
On Tom Wheeler's second day as chairman of the Federal Communications Commission, or as he called it, the "optimism agency," Wheeler blogged. He talked about himself, the staff he appointed [...]
Top 3 Mistakes to Avoid When Blogging to Generate Leads
Performance Marketing
Blogging to generate leads can feel overwhelming. We're being bombarded with "must dos" from content marketing experts who make it seem effortless. What's their trick? It's a practical, refreshing approach [...]
Why Engaging Passionately Fails Us (and What to Do Instead)
Performance Marketing
"The experts" claim passion is the key to a successful B-to-B business blogging strategy. They say results will come when you show customers you care in LinkedIn groups and give [...]