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Google never fails to keep us on our toes. Just when we think we’ve perfected our content creation strategies, an algorithm update happens and everything is upended. Luckily, Google is pretty clear about what they want from content and these general guidelines stay the same regardless of algorithm changes. Here are five strategies to improve blog posts for search in 2020 — and beyond.
1. Write for Humans
Repeat after me: Google is not your audience. Many of us who work in SEO fall into the habit of writing for Google and not for people.