big data

Infographic: What Fans of This Year’s NFL Playoff Teams Buy

What do NFL teams' fans like other than a win? With the Super Bowl just two weeks away, it's a question marketers spending mega-dollars on advertising are no doubt asking. 

Infographic: Marketers Are Spending 500% More on Millennials Than All Others Combined

There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is being spent on Generation Y than on those who came before them?

Infographic: Will Stay-at-Home Moms Determine America’s Next President?

Tonight, Republican presidential candidates will once again attempt to appeal to voters across the U.S. However, a few months from now, the campaigning will begin to focus on a smaller subset of people in several key states.

Why Saatchi New York Allowed a Rock Band to Destroy Its Office for This Music Video

Saatchi & Saatchi New York is one of the ad industry's most storied agencies, and its office at 375 Hudson in downtown Manhattan is something of an icon unto itself.Last month, the shop announced a change in both its leadership and its physical headquarters: It named former evp/global director Andrea Diquez as its new president and moved to reshape its offices by consolidating operations on a single floor and renting out the remaining space.This left the agency with some renovations to do. So, it turned to the band Big Data and Good Company director Bill Kirstein to help facilitate some controlled destruction ... along with a few strategically-placed body blows.

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be blown an hour in. Expecting the usual stats and examples of successful out-of-home digital video stories, instead they got a 10,000-foot POV from one of the industry's great thinkers.

Yahoo Bets Big on Mobile Search, Live Programming and Meaningful Data

Specs Current gig Chief revenue officer at Yahoo Previous gig Svp, sales, Americas at Yahoo Twitter @Lisa_Utz

9/11 Museum and EA Giferator Win Gold in Cannes’ Newest Category, Creative Data

CANNES, France—With its sweeping, interactive and evocative displays, the 9/11 Memorial Museum has won an inaugural gold Lion at Cannes for Creative Data.Also taking gold from the U.S. is EA's Madden Giferator, which created animated GIFs from in-game footage and clever algorithmic copywriting.

Can Karin Timpone Make Marriott More Millennial?

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone.

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

Specs Who Kal Penn Age 37

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years.Brands will allot 11.7 percent of their marketing budgets for analytics by 2018, up from 6.4 percent currently, according to Duke University's survey of 288 chief marketing officers.