AOL Advertising Digital AOL Is Launching 2 New Video Ad Formats for Publishers AOL is debuting two video ad formats today it says will be more viewable for advertisers and more user-friendly for consumers. Digital AOL’s Branded Skip Lets You Avoid Ads If You Take a Quick Survey First AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today. Digital It’s a Done Deal: AOL Is Now Part of Verizon Less than two months after the deal was announced, Verizon has closed on its $4.4 billion acquisition of AOL. Digital AOL Gives Advertisers an Alternative to Facebook’s People-Based Marketing AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, tablet or smartphone. Digital AOL’s Ad Business Gets Boost From Adap.tv and Programmatic AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv. Digital Tim Armstrong: AOL Aims to Wise Up the Online Ad Space AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click data to measuring total exposures to conversions. Digital AOL’s Ad Comeback Continues AOL’s booming video ads business helped the company overcome some of the drag from its ongoing Patch issues in the third quarter. Overall, the company announced today a 14 percent year-over-year jump in ad revenue to $386 million in the third quarter. Brand Marketing A Night to Remember: Brand Genius Awards 2013 The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family […] Digital AOL Launches New Premium Ad Formats These aren't your grandparents' display ads. Digital AOL Advertising Gets a New Chief Marketing Officer Erika Nardini, previously AOL's vp, head of marketing solutions, has been promoted to chief marketing officer of AOL Advertising, the company announced on Tuesday.