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AOL is into "people-centric" marketing just like Facebook. The company said it could now identify 100 million consumers and target ads to them no matter what device they utilize—desktop, laptop, tablet or smartphone.
New York-based AOL is combining its ad platforms—Adap.TV and AdLearn Open Platform (AOP)—into one system, which is aptly named One. Launching in February, One will combine programmatic buying of video from Adap.TV and display and banners from AOP, and it will include the cross-device capabilities.
"This is really along that pathway of making life easier for marketers within our platforms," said Chad Gallagher, director of mobile at AOL Platforms.